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Stacy des VignesSV
Open to opportunities

Stacy des Vignes

@stacydesvignes

I lead Caribbean brand, communications, and digital transformation strategies that grow businesses and strengthen brand trust.

Trinidad and Tobago
Message

What I'm looking for

I’m looking to lead customer-facing marketing, brand, communications, and digital transformation agendas where I can strengthen brand trust, develop high-performing teams, and deliver measurable commercial growth across diverse markets.

I lead the strategic and commercial agenda at Caribbean Ideas Synapse, guiding brand strategy, corporate communications, digital marketing, and client services for major Caribbean businesses.

Since joining CIS, I’ve helped restore profitability following restructuring, rebuild client confidence, retain talent, and grow new business by 17%. I oversee multi-territory campaigns including Republic Bank’s digital banking transformation and Caribbean Premier League communications across 11 territories.

Previously at Ogilvy Caribbean, I managed a TTD $30M+ portfolio across 30+ brands and led communications for clients including Carib Brewery, Coca-Cola, PwC, ANSA Bank, and ACB Caribbean. My rebrand work for Pure Grenada contributed to an 18% increase in tourism arrivals, while campaigns I led contributed to 21+ ADDY International Advertising Awards.

I bring together commercial discipline, brand storytelling, stakeholder engagement, and AI-enabled marketing planning to build stronger brands, high-performing teams, and measurable returns on marketing investment.

Experience

Work history, roles, and key accomplishments

CS
Current

General Manager

Caribbean Ideas Synapse

Jan 2025 - Present (1 year 9 months)

Directs the full strategic and commercial agenda for a leading Caribbean marketing and advertising agency, including brand strategy, corporate communications, digital marketing, and client services. Led a post-2024 turnaround, restoring profitability and rebuilding client confidence.

Education

Degrees, certifications, and relevant coursework

OpenAI logoOP

OpenAI

Professional Development, Artificial Intelligence

2025 - 2025

Completed OpenAI for Business course.

University of the West Indies logoUI

University of the West Indies

Professional Development, Social Media

Completed the Making Social Media Matter: Strategic Social Media Masterclass.

DS

Delta Soft Computer Training and Services

Certificate, Computer Applications

Certificate in Microsoft Word, Excel and PowerPoint.

DeepLearning.AI logoDE

DeepLearning.AI

Professional Development, Artificial Intelligence

2025 - 2025

Completed AI and Digital Transformation course.

Anglia Ruskin University logoAU

Anglia Ruskin University

Master of Business Administration, Strategic Marketing

Grade: Merit

MBA in Strategic Marketing with Merit, covering strategic marketing, organisational transformation, and leadership.

Google logoGO

Google

Professional Development, Artificial Intelligence

2025 - 2025

Completed Google AI Essentials and Machine Learning Foundations and Crash Course.

Harvard University logoHU

Harvard University

Professional Development, Leadership

Completed the Exercising Leadership: Foundational Principles course.

University of the West Indies logoUI

University of the West Indies

Bachelor of Arts, Visual Arts

Grade: Upper Second-Class Honours

Bachelor of Arts in Visual Arts with Upper Second-Class Honours.

Tech stack

Software and tools used professionally

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