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Sasha Reviero

@sashareviero

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Marketing consultant at Freelance who delivered 4.3x average ROAS and increased client web traffic by 35%.

Trinidad and Tobago

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At Freelance, I develop brand, content, and digital campaign strategies for SMEs and NGOs, translating business objectives into campaign plans and editorial calendars. My paid and organic campaigns across Instagram, Facebook, TikTok, and LinkedIn delivered an average 4.3x return on ad spend and increased client web traffic by 35%.

At Ministry of Rural Development & Local Government, I led integrated communications planning for national and community initiatives across digital, print, and broadcast channels. I developed speeches, press releases, campaign copy, and digital content, and coordinated agencies, media partners, teams, and stakeholders.

My work also spans brand operations and export: at Cafe Bean Bakery Products Ltd, targeted local marketing campaigns increased brand awareness and digital engagement by 25%; at Tricon Ltd, I developed SOPs that reduced process execution errors by 25%. I completed the academic requirements for an MBA in Marketing, with final results pending, and applied brand strategy frameworks in a consultancy project for a Trinidad & Tobago service business.

Experience

Work history, roles, and key accomplishments

Current

AI Content Operations & Marketing Consultant

Current

Freelance

Jan 2015 - Present (11 years 9 months)

Develops brand, content, and digital campaign strategies for SMEs and NGOs, executing paid and organic campaigns across social platforms. Achieved an average 4.3x return on ad spend and a 35% increase in client web traffic.

Brand Strategy Content Strategy Digital Campaigns Instagram Facebook TikTok LinkedIn Market Research Competitive Analysis Performance Metrics Content Publishing Workflows QA Standards Reporting

Minister's Communications Strategist

Ministry of Rural Development & Local Government

Apr 2024 - Apr 2025 (1 year)

Led integrated communications planning for national and community initiatives across digital, print, and broadcast channels. Developed executive speeches, press releases, and campaign copy while coordinating agencies and stakeholders.

Communications Planning Speechwriting Press Releases Campaign Copy Digital Content Stakeholder Management Media Coordination

Recruiting / HR & Brand Operations Manager

Cafe Bean Bakery Products Ltd

Oct 2020 - Apr 2024 (3 years 6 months)

Spearheaded targeted local marketing campaigns that increased brand awareness and consumer digital engagement by 25%. Combined brand, people, and process responsibilities to streamline workflows and strengthen cross-functional execution.

Marketing Campaigns Brand Awareness Digital Engagement Project Management Workflow Streamlining Cross functional Coordination

Logistics & Export Coordinator

LTL Manufacturing Ltd

Aug 2021 - Oct 2022 (1 year 2 months)

Managed export logistics, demand forecasting, and inventory coordination, strengthening commercial understanding of regional customer and supply-chain requirements.

Export Logistics Demand Forecasting Inventory Coordination Supply Chain Commercial Understanding

Export Manager

Tricon Ltd

Dec 2017 - Mar 2020 (2 years 3 months)

Oversaw regional export operations and partner coordination; developed SOPs that reduced process execution errors by 25%.

Export Operations Partner Coordination SOP Development Process Improvement

Education

Degrees, certifications, and relevant coursework

University of Bedfordshire

Master of Business Administration (MBA), Marketing

Completed MBA academic requirements with a Marketing focus; final results pending, expected September 2026.

LinkedIn Learning

Canva Magic Studio: Digital Content with AI, Digital Content

Completed Canva Magic Studio: Digital Content with AI certification in 2025.

Coursera

Google Project Management Certificate, Project Management

Completed Google Project Management Certificate in December 2025.

School of Business and Computer Science (SBCS)

Professional Certificate, Digital Marketing

Earned a Professional Certificate in Digital Marketing in 2022.

St. Francois Girls' College

Secondary Education, General Studies

Completed secondary education in September 2007, with subjects including Mathematics, English, English Literature, History, Principles of Business, and Integrated Science.