
Choy User
@choyfelix
Communications executive with 20+ years leading national and international campaigns across government, energy, and corporate sectors.
What I'm looking for
At the Equal Opportunity Commission, I own and execute national communications and marketing strategy to advance equality and anti-discrimination awareness. I directed outreach across 20+ locations within six months and lifted digital and social engagement by 40–72% through a content and platform revamp.
At the Ministry of Energy & Energy Industries, I directed national and international PR campaigns and increased digital engagement by 84% and lead growth by 70%+. I built the crisis communications strategy and Tier 3 emergency response plan, improving response efficiency by 45% during Shell's 2023 Trinidad and Tobago Tier 3 Emergency Exercise.
Across government, energy, and corporate sectors, I’ve led communications campaigns, media relations, and brand-reputation work. I’m comfortable setting communications strategy and carrying it through hands-on execution, including content calendars, press cycles, and stakeholder relationships. I work remotely across time zones and use Slack, Zoom, Asana, Trello, HubSpot, WordPress, and Adobe Creative Suite.
Experience
Work history, roles, and key accomplishments
Corporate Communications & Marketing Manager
Equal Opportunity Commission
Aug 2024 - Present (2 years 2 months)
Owns and executes the national communications and marketing strategy, directing outreach campaigns that expanded community reach to 20+ locations and boosted digital engagement by 40-72%.
Head of Communications – Senior Corporate Communications Officer
Ministry of Energy & Energy Industries
Nov 2018 - Aug 2024 (5 years 9 months)
Directed national and international PR campaigns, increasing digital engagement by 84% and lead growth by 70%+. Managed a 12-member remote team and led crisis communications strategy.
Senior Corporate Communications Officer / CSR Coordinator
Ministry of Planning & Development
Feb 2012 - Nov 2018 (6 years 9 months)
Led digital transformation initiatives that increased engagement by 60%, executed national CSR programs, and directed media relations and public relations events.
Senior Corporate Communications Strategist
Ministry of Education
Jan 2009 - Jan 2012 (3 years)
Developed and executed PR campaigns supporting national education initiatives, mobilized a Task Force Committee that contributed to a reduction in school violence, and managed content for the Ministry newsletter.
Marketing & Public Relations Strategist
Consolidated Medical Management
Feb 2002 - Dec 2008 (6 years 10 months)
Increased clientele by 72% through strategic, SEO-enhanced regional campaigns across print, radio, and digital channels. Produced monthly performance reports and led company newsletters and website updates.
Education
Degrees, certifications, and relevant coursework
Australian Institute of Business
MBA, Entrepreneurial Management
Pursued an MBA with a focus on entrepreneurial management.
COSTAATT (College of Science, Technology and Applied Arts of Trinidad and Tobago)
BA, Mass Communications
Earned a Bachelor of Arts in Mass Communications.
COSTAATT (College of Science, Technology and Applied Arts of Trinidad and Tobago)
AAS, Journalism and Public Relations
Earned an Associate of Applied Science in Journalism and Public Relations.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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