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Khadija Collins

@khadijacollins

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Account Executive at WebFX who grew a regional financial client's digital leads to 700+ in three months.

Trinidad and Tobago

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What I'm looking for

I’m building on my marketing and communications experience with data analytics and AI-driven marketing, connecting campaign spend directly to business outcomes.

At WebFX, I grew digital leads for a regional financial client to 700+ in three months. I also planned and optimised Meta and Google Ads campaigns for Caribbean brands, using performance reports to recommend budget, creative and content changes.

At Lonsdale Saatchi & Saatchi, I managed regional media budgets of up to $1M TTD and negotiated rate and surcharge reductions of up to 30%. Earlier, at Simply Intense Media, I led a team of five and managed delivery for four key accounts; I’m now building on that marketing foundation with data analytics and AI-driven workflows.

Experience

Work history, roles, and key accomplishments

Current

Account Executive

Current

Webfx

Jun 2025 - Present (1 year 4 months)

Grew digital leads for a regional financial client to 700+ in three months. Managed digital media strategy and campaign delivery for more than five Caribbean brands, improving remarketing efficiency month over month.

Google Ads Meta Ads Campaign Management performance reporting Budget Reconciliation Customer Invoicing Scope Management

Media Planner

Lonsdale Saatchi & Saatchi

Nov 2023 - Jul 2025 (1 year 8 months)

Managed budgets of up to $1M TTD for regional corporate accounts, planning multi-channel campaigns from market research and consumer insights. Negotiated with media networks to cut rates and surcharges by up to 30%.

Media Planning Budget Management Negotiation Market Research Consumer Insights Media Relations Campaign Tracking

Senior Account Manager

Simply Intense Media

Mar 2019 - Sep 2023 (4 years 6 months)

Promoted twice in 4+ years, leading and mentoring a team of 5 junior account staff. Owned end-to-end project delivery and acted as lead strategic partner for 4 key accounts.

Team Leadership Mentorship Project Management Vendor Management Customer Relationship Management Strategic Planning Creative Briefs

Digital Marketing Officer

Panmedia

Jan 2018 - Dec 2018 (11 months)

Earlier role as Digital Marketing Officer at Panmedia in Jamaica.

Graduate Assistant

CARIMAC

Jan 2016 - Dec 2017 (1 year 11 months)

Earlier role as Graduate Assistant at CARIMAC in Jamaica.

Advertising Officer (Acting)

CAMSEL

Jan 2016 - Dec 2016 (11 months)

Earlier role as Advertising Officer (Acting) at CAMSEL.

Marketing Assistant

NIHERST

Sep 2013 - Apr 2016 (2 years 7 months)

Coordinated marketing and promotion for national public outreach and education programs and events. Worked with designers and multimedia teams to produce signage, advertising, flyers and booklets.

Marketing Coordination Event Promotion Social Media Management Media Relations Content Production Trend Research