S saras

SS

Open to opportunities

S saras

@ssaras

Publisher development and programmatic sales leader driving revenue, partnerships, and campaign performance.

What I'm looking for

I’m looking to grow publisher development and programmatic revenue—building strategic partnerships, guiding sales operations, and optimizing campaigns with data insights in teams focused on growth and execution excellence.

I’m a digital marketing and advertising professional with over 10 years of experience across online publishers in Indonesia and offline advertising. At MGID Inc., I’ve led senior publisher development since 2020, acquiring top publishers and strengthening leadership in Indonesia while providing market and publisher insights to management.

Earlier, I managed key client relationships and generated new business opportunities as a BIG Mobile Senior Sales Manager, and I drove programmatic partnerships at Kapanlagi Network to achieve KPI targets. I’ve also sold integrated advertising campaigns, secured packages with pricing concepts, and supported campaign performance through strong client communication, strategic partnerships, and optimization.

Experience

Work history, roles, and key accomplishments

MI

Current

Sr. Publisher Development

Current

MGID Inc.

Jan 2020 - Present (6 years 4 months)

Acquired and strengthened top publishers in Indonesia, providing market and publisher insights to management.

Publisher Development Market Insights Stakeholder Management Strategic Partnerships Account Management Program Optimization Publisher Relationship Management

BM

Senior Sales Manager

BIG Mobile

Jan 2018 - Jan 2019 (1 year)

Managed key client relationships and generated new business opportunities as a Senior Sales Manager.

Client Relationship Management New Business Development Sales Strategy Account Management Pipeline Management Negotiation Revenue Growth Partner Management Sales Planning

KN

Programmatic Partnerships Manager

Kapanlagi Network

Jan 2016 - Jan 2018 (2 years)

Managed programmatic partnerships and supported sales operations to achieve KPI targets and drive campaign performance.

Programmatic KPI Tracking Sales Operations Publisher management Programmatic Advertising Cross functional Coordination Partnership Management

TC

Account Executive

TransTV (CTCorp)

Jan 2014 - Jan 2016 (2 years)

Negotiated with top agencies and key clients, secured billing commitments, and ensured campaign execution aligned with client briefs.

Key Account Management Campaign Execution Brief Alignment Pricing Negotiation Client Relationship Management Contract Coordination

IA

Senior Account Executive

Interspace Accesstrade

Jan 2013 - Jan 2014 (1 year)

Launched affiliate marketing for advertisers and supported online publisher growth through account execution.

Affiliate Marketing Performance Marketing Digital Marketing Strategy Growth Initiatives Stakeholder Management

Education

Degrees, certifications, and relevant coursework

PU

Padjadjaran University

Degree not specified, Economics

2007 - 2010

Grade: 3.55 / 4.0

Studied in the Faculty of Economics at Padjadjaran University in Bandung from 2007 to 2010 (GPA 3.55/4.0).

Tech stack

Software and tools used professionally

Gmail

HubSpot

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