M Febric Fitriansyah

I lead programmatic monetisation strategy across OTT, web, and mobile inventory for a major Indonesian streaming platform, covering display, video, and CTV. I manage DSP/SSP/ad exchange partnerships and monitor performance daily using CPM, fill rate, and eCPM.

At Emtek Digital (Vidio.com & KLY), I improved YOY eCPM by 10% using adaptive open marketplace optimisation. I also reduced Vidio.com ad error rate by 15% through SSP configuration changes and troubleshooting, and cut unsold inventory by 10% via floor price optimisation and inventory packaging.

Earlier, I managed full-funnel ad operations across Direct Sales, Programmatic Direct, and in-house campaigns for WeTV and iFlix at Tencent, delivering 100% KPI targets for CVR, VTR, and CTR. I also ran ad yield maximisation work across SEA platforms with Hello HealthGroup and supported ad trafficking QA and 3rd-party tag testing.

Before moving deeper into programmatic operations, I worked with publishers and developers at AnyMind Group (AdAsia Holdings), including setting up PMP deals between DV360 and Google Ad Manager. I started with header bidding at Tribunnews.com, implementing Prebid.js integrations and managing ad units and line items.