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Alifka Rizqi MaulanaAM
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Alifka Rizqi Maulana

@alifkarizqimaulana

Digital Media Strategist building MCN ecosystems and data-driven YouTube growth for revenue impact.

Indonesia
Message

What I'm looking for

I’m looking to lead data-driven MCN and digital partnerships that grow revenue at scale—partnering cross-functionally, translating performance analytics into C-suite decisions, and building high-performing teams that consistently exceed targets.

I’m a results-driven Digital Media Strategist with 5+ years of experience turning digital assets into significant revenue centers for Indonesia’s largest media companies. I specialize in building and operating large-scale Multi-Channel Network (MCN) ecosystems, progressing from unit-level strategy to group-level partnership leadership reporting directly to C-Suite-level.

In my current role as Head of Digital Enterprise, Partnership & MCN, I lead the centralization and expansion of MNC Group’s MCN ecosystem and digital partnerships across the entire group. I own team leadership and portfolio-wide revenue growth, overseeing the strategic direction of an MCN portfolio spanning 300+ YouTube channels while optimizing performance and monetization at scale.

I translate complex performance data into C-Suite-level insights that directly influence high-impact corporate decisions on digital roadmap and resource allocation. Previously at Trans TV, I managed end-to-end YouTube strategy for one of Indonesia’s largest broadcast digital properties, designed and executed content and growth plans, and delivered 50+ 360° digital campaigns—while maintaining single-point accountability for reporting, technical troubleshooting, platform compliance, and ongoing content optimization.

Experience

Work history, roles, and key accomplishments

MS
Current

Head of Digital Enterprise

MNC Group - StarHits

Jun 2025 - Present (10 months)

Led centralization and expansion of MNC Group’s MCN ecosystem and digital partnerships, owning team leadership and portfolio-wide revenue growth. Managed the Sports digital IP lifecycle and optimized performance across 300+ YouTube channels, delivering weekly C-suite reporting that informed digital roadmap and resource allocation.

PI

Senior Digital Marketing Strategist

PT Televisi Transformasi Indonesia

Nov 2021 - May 2024 (2 years 6 months)

Owned end-to-end strategy and operations for Trans TV’s primary YouTube channel, including content optimization, audience growth, digital sales, and performance reporting. Designed and executed 50+ 360° digital campaigns and led client pitches/closures for integrated digital solutions, driving increases in subscribers and total viewership.

Education

Degrees, certifications, and relevant coursework

Universitas Prof. Dr. Moestopo logoUM

Universitas Prof. Dr. Moestopo

Bachelor of Communication Science, Communication Science

Completed a Bachelor of Communication Science (S1) at Universitas Prof. Dr. Moestopo in Jakarta.

Tech stack

Software and tools used professionally

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