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Spencer CollardSC
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Spencer Collard

@spencercollard

Senior technology strategy leader delivering digital transformation and customer-centered change for aviation and beyond.

United Arab Emirates
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What I'm looking for

I’m looking for a role where I can lead digital transformation and technology strategy—designing operating models, driving ERP and customer-journey outcomes, and mentoring teams—especially in complex environments like aviation.

I’m a senior technology strategy and transformation leader with 25+ years spanning specialistsports and cycling distribution, sourcing, logistics, and customer service—built around one constant: delivering exceptional customer experiences.

In my current work with major Gulf aviation clients, I lead the design of next-generation digital frameworks and operational roadmaps tailored to regional regulatory and business requirements, with a strong focus on long-term strategy and sustained success.

I’ve contributed to business development and practice growth, delivering ERP implementations, defining desired future states, and running strategic visioning and validation workshops. I also mentor and coach junior team members to build consulting capabilities and foster a high-performance culture.

Across consulting and commercial roles, I’ve helped shape operating models, customer journeys, and service delivery—using workshops, process mapping, stakeholder management, and change management. I’m especially energized by roles that combine strategic technology, transformation execution, and practical outcomes for complex, high-stakes environments like airports.

Experience

Work history, roles, and key accomplishments

Dubai Airports logoDA

Lead Consultant

Dubai Airports

Mar 2019 - Oct 2020 (1 year 7 months)

Led a customer-focused redesign of the Al Majlis service at Dubai Airports (T3), managing relationships with senior leadership and the Majlis service team. Delivered customer journey mapping, contributed to digital transformation strategy, and supported VIP stakeholder liaison and process mapping.

ST

Commercial Manager

SportInLife / Girot Trading

Dec 2017 - Jan 2019 (1 year 1 month)

As part of the organizational leadership team, supported day-to-day cycling brand optimization to meet strategic targets. Managed sales plans, training and knowledge delivery, competitor analysis, stock management, troubleshooting, and sales target execution, including international travel and conference participation.

WL

Key Account & Distribution Manager

WBS Sport Equipment Trading LLC

Dec 2014 - Nov 2017 (2 years 11 months)

Managed development of sales, distribution, and commercial channels across the Gulf and Middle East for 25+ world-renowned cycling brands. Owned activities spanning stock and warehousing logistics through pricing, marketing, and sales strategy in collaboration with brand owners.

DL

Commercial Manager (Bike Division)

DDE LLC

Dec 2012 - Dec 2014 (2 years)

Supported commercial management and day-to-day brand optimization as part of the organizational leadership team. Planned and executed strategies to meet sales targets, traveled to engage brand principals, and represented the organization by speaking at conferences.

Education

Degrees, certifications, and relevant coursework

Spencer hasn't added their education

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Tech stack

Software and tools used professionally

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