Nsikan Udofia
@nsikanudofia
I lead enterprise digital transformation and product strategy, using AI and data to drive measurable growth.
What I'm looking for
Strategy-led digital leader with 10+ years across consulting and product, delivering enterprise-scale transformation across government, media, healthcare tech, and real estate. I shape commercial roadmaps, influence C-suite stakeholders, and lead cross-functional pods across 0–1 and scaled digital environments.
As a Senior Digital Strategist, I lead an enterprise digital transformation roadmap across 40+ service journeys, influencing prioritisation of a multi-million SAR digital investment portfolio. I design and implement AI-driven document summarisation and other AI roadmap initiatives, and I set structured KPI frameworks to measure user engagement and operational efficiency impact.
Previously, I built and scaled product strategy in B2B/B2C healthcare tech and owned backlog/prioritisation for luxury developments delivering 8+ successful launches. Earlier at Accenture, I delivered user-centric Android app improvements (0.5 in average in-app rating), reduced helpline queries by 40% through microservices journey ownership, and coached Agile delivery while developing AI and ecosystem-led innovation that increased internal satisfaction by 30%.
Experience
Work history, roles, and key accomplishments
Senior Digital Strategist
Horizontal Digital
Nov 2024 - Present (1 year 7 months)
Led an enterprise digital transformation roadmap across 40+ B2C service journeys, influencing a multi-million SAR digital investment portfolio. Delivered AI-driven document summarisation and established KPI/value frameworks tied to Vision 2030 outcomes, while setting governance across 4 cross-functional pods and executing an SEO migration across 500+ pages.
Product Manager
GlycanAge Ltd
Jan 2024 - Sep 2024 (8 months)
Owned B2B product vision and strategy, launching 4 new B2B offerings through internal discovery and partner ecosystem collaboration. Expanded regional commercial footprint by advancing negotiations with 3 enterprise partners (> $10M annual revenue each) and improved D2C satisfaction scores by 40% through product governance, PRDs, sprint cadence, and customer feedback processes.
Product Owner & Project Manager
DAMAC Group
May 2023 - Sep 2023 (4 months)
Owned backlog strategy and prioritisation for digital initiatives across multimillion-AED luxury property developments, contributing to 8+ launches generating over AED 1B in sales. Improved customer satisfaction by 15%, and optimised digital sales journeys impacting 500+ sales agents across the portfolio.
Delivered end-to-end product improvements for an Android mobile app at Channel 4, driving a +0.5 increase in average in-app rating to 4.5 stars. Led Agile PI planning and streamlined delivery to complete 90% of work within 8 weeks, while reducing helpline queries by 40% across microservices for a UK Government Treasury furlough scheme.
Led capability and enablement for the Dell Boomi & Accenture joint venture across EMEA, including a senior-stakeholder conversation leading to a blockchain-in-API proof of concept. Developed and owned assets for joint proposals that influenced growth strategy and drove a 6-figure sales pipeline, and built an AI chatbot that increased internal satisfaction by 30%.
Account Manager
Glisser Ltd
May 2018 - Jul 2018 (2 months)
Managed client accounts and improved communications platform performance, delivering a 30% increase in client engagement and an average client satisfaction rating of 95%.
Project Coordinator
St Michael’s Associates
Sep 2016 - May 2018 (1 year 8 months)
Coordinated a £500,000 budget project serving ~500 users, managing delivery and senior stakeholder engagement with school leads and national educational bodies.
Account Manager Intern
NARI Juice
May 2016 - Aug 2016 (3 months)
Managed accounts for 5 wholesale distributors, onboarding 3 and generating £10k in sales through distributor relationship management.
Business Strategy Intern
PurpleSource Healthcare
Nov 2015 - Apr 2016 (5 months)
Conducted market and industry research to produce detailed business strategy reports, including KPI-focused findings later used by senior staff to develop project plans. Built foundational understanding of the pharmaceutical industry.
Education
Degrees, certifications, and relevant coursework
University of Leicester
BSc (Hons), Medical Genetics
2012 - 2015
Grade: 65%
BSc (Hons) in Medical Genetics from the University of Leicester (Oct 2012–Jul 2015), including a dissertation graded 65%.
Availability
Location
Authorized to work in
Job categories
Skills
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