Seem Bayyaa

I manage strategic accounts and lead end-to-end digital transformation projects across logistics and e-commerce. My work covers ERP and SaaS platforms, AI-driven automation, and cross-border logistics systems. I collaborate with clients and technical teams to align strategy, delivery, and adoption—turning complex goals into practical, measurable results.

Directed IT Business Solutions division and led 30+ transformation initiatives including ERP, mobile apps, BI dashboards and RPA/NLP chatbot projects to improve efficiency and customer engagement.

Promoted to a regional role overseeing IT projects and business analysis across GCC branches and 3PL partners. I managed end-to-end delivery of ERP systems, mobile apps, and in-house platforms, translating business needs into practical digital solutions. Worked with cross-functional teams to ensure adoption, streamline operations, and measure ROI through post-implementation reviews.

Consulted on operational restructuring and established an in-house development team to design and deliver a custom ERP automating logistics operations and improving performance.

Managed field sampling operations for product quality and data collection, coordinating teams and processes to support category initiatives and compliance.

Owned channel sales for Coffee & Beverages, driving category development, trade execution and retailer relationships to grow channel performance.

Executed sales activities and territory management to meet targets and support brand distribution for Nestlé products.

Completed a Master's degree in International Business Management focusing on global business strategy and cross-border operations.

Completed a Bachelor of Business Administration with coursework in business fundamentals, management, and operations.