At Hitwicket, I built a Whales Analytics Dashboard in Looker Studio that brought high-value user acquisition, channel, geography, and ROAS data into one view. I also developed a re-engagement dashboard to make user trends easier to track without multiple manual queries.
I analysed creative performance across Meta Ads, Google Ads, AppLovin, and Unity Ads, and monitored campaign metrics including spend, CPI, CAC, and ROAS. Using Adjust, I also evaluated acquisition, retention, and lifetime value across campaigns, channels, and geographies.
I built an AI-powered static ad generation tool using AI tools and code. Its prompt-based workflow retrieves existing player assets, logos, and CTAs from the backend, reducing creative variation generation to about two minutes per prompt. In personal projects, I’ve used Python, SQL, Excel, and Power BI for financial risk and sales analysis.
