At Edgescan, I owned Salesforce administration, data governance, integrations and GTM reporting for a cybersecurity SaaS business. I redesigned AI-enabled lead routing and follow-up, increasing the lead connect rate from 0.5% to 2.5%.
I also implemented Chili Piper demo routing, automated order approvals and supported MEDDIPIC adoption. I built CFO-ready QBR dashboards covering pipeline conversion and velocity.
At WorkBoard, I administered Salesforce workflows and reporting, improved HubSpot attribution and CRM data quality, and supported Gong adoption. I built weekly revenue forecasts and leadership dashboards to surface pipeline risk, activity and performance trends.
Across Savant Labs, Quantive and HighRadius, I established RevOps operating rhythms, supported account prioritization and territory distribution, and partnered with sales leaders on lead lifecycle rules and Salesforce follow-up automation. I also worked with Zoho engineers on Genie internal ticketing workflows and developed Google Apps Script automations.

