Soumya Bethapudi
@soumyabethapudi
Senior market research analyst specializing in SaaS ABM, CRM data quality, and lead intelligence to power pipeline growth.
IndiaWhat I'm looking for
I’m a results-driven Senior Market Research Analyst with 7+ years of experience supporting SaaS go-to-market teams through CRM operations, account-based marketing (ABM), lead intelligence, and pipeline enrichment. I focus on turning account research into clear targeting, stronger lists, and better downstream funnel performance.
At Perforce Software, I lead end-to-end prospect research and lead generation using LinkedIn Sales Navigator and Cognism. I also own Salesforce CRM data quality operations—auditing inbound leads, validating contact/company data, removing duplicates, and resolving inaccurate records—so lead scoring accuracy and pipeline reliability improve.
I execute ABM research across strategic SaaS segments, manage Fortune 100/500 and Global 2000 account list updates with hierarchy-based mapping, and validate opportunity lifecycle QA and campaign attribution in Salesforce. From outbound execution via Salesloft to RevOps reporting using Excel and Power BI, I deliver actionable market insights—grounded in AI-assisted research, intent data, and publicly available sources like 10-Ks—to drive growth and business decisions.
Experience
Work history, roles, and key accomplishments
Led end-to-end lead generation and prospect research using LinkedIn Sales Navigator and Cognism. Owned Salesforce CRM data quality operations and executed ABM research and campaign attribution validation to support pipeline efficiency.
Conducted QA on inbound Salesforce leads and supported marketing operations by managing SFDC and Marketo workflows for campaigns and list uploads. Built targeted prospect lists using enrichment data sources and supported outbound campaigns via Salesloft.
Marketing Executive
Preludesys
Dec 2019 - Aug 2022 (2 years 8 months)
Drove lead generation through Salesforce Navigator and ZoomInfo, including email deliverability validation. Managed social media and executed Google Ads campaigns, reporting performance results and using SQL and SurveyMonkey for data-driven insights.
Market Research Intern
Reliance Industries
May 2018 - Jul 2018 (2 months)
Conducted economic and commercial surveys to identify potential markets and supported pricing strategy development. Assisted lead generation using Salesforce Navigator and ZoomInfo and contributed to website quality assurance via WordPress.
Education
Degrees, certifications, and relevant coursework
SRM Institute of Science and Technology
Master of Business Administration, Marketing & Operations
2017 - 2019
Master of Business Administration in Marketing & Operations at SRM Institute of Science and Technology from 2017 to 2019.
St. Joseph's Institute of Technology
Bachelor of Engineering
2013 - 2017
Bachelor of Engineering at St. Joseph's Institute of Technology from 2013 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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