Open to opportunities

Parul Saxena

@parulsaxena

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Experienced data analyst specializing in market research and insights generation.

India

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What I'm looking for

I am looking for a role that fosters collaboration, values data-driven insights, and offers opportunities for professional growth.

I am a seasoned data analyst with over 12 years of experience in data and market research, dedicated to leveraging insights for strategic decision-making. My journey began with a strong academic foundation, having earned an Executive MBA from IMT Ghaziabad, which equipped me with the analytical skills necessary to thrive in competitive environments.

Throughout my career, I have honed my expertise in competitive analysis, data enrichment, and insights generation. At Safeguard Global, I led a team of analysts, driving data-driven strategies that enhanced market positioning and supported business growth. My proficiency in tools like Salesforce, Zoominfo, and Pitchbook has enabled me to conduct comprehensive market analyses, delivering actionable insights that empower organizations to make informed decisions.

My commitment to accuracy and data integrity is matched by my passion for cross-functional collaboration. I have successfully managed CRM systems, optimized email campaigns, and produced insightful reports that capture emerging market trends. I am eager to bring my skills to a dynamic team where I can contribute to impactful projects and continue to grow professionally.

Experience

Work history, roles, and key accomplishments

Team Leader - Data Research

Safeguard Global

Nov 2023 - Dec 2024 (1 year 1 month)

Led a team of 3-4 analysts, overseeing data integrity and project management for ongoing research efforts. Provided mentorship and training on best practices in data analysis, reporting, and CRM utilization. Collaborated with marketing, product, and sales teams, delivering insights and data that aligned with organizational goals and enhanced customer engagement.

Research Competitor Analysis Salesforce CRM Pardot Market Research Data Visualization Team Leadership Cross Functional Collaboration Strategic Planning

Sr. Analyst – Data Research

Safeguard Global

Aug 2017 - Oct 2023 (6 years 2 months)

Conducted market research and data analysis, targeting enterprise-scale global companies across the Americas, EMEA, and APAC regions. Utilized diverse research tools, including LinkedIn, ZoomInfo, Pitchbook, and other external sources, to gather market insights and accurately input customer profiles into Salesforce CRM. Created customized dashboards in Salesforce to visualize customer insights, ma

Market Research Data Analysis Salesforce CRM ZoomInfo Pitchbook LinkedIn Data Visualization Customer Insights KPIs

Sr. Analyst – Data Market Research & Business Development

Clifford Chance LLP

Apr 2017 - Apr 2017 (0 months)

Maintained the LexisNexis InterAction CRM, ensuring that client profiles and engagement histories were comprehensive and current to support global client relations. Conducted extensive research utilizing Orbis, Capital IQ, and Bloomberg to support client relationship management with insights into market positioning and customer needs. Created weekly, monthly, and quarterly reports for leadership,

CRM Management LexisNexis Client Data Maintenance Market Research Client Communication Customer Satisfaction Reporting Data Analysis Business Development

Analyst – Data Research, Business Development

Clifford Chance LLP

Apr 2012 - Apr 2015 (3 years)

Maintained the LexisNexis InterAction CRM, ensuring that client profiles and engagement histories were comprehensive and current to support global client relations. Streamlined CRM processes to improve client segmentation, enabling targeted engagement strategies and more personalized interactions. Assisted external customers with publication orders through email and phone support.

CRM Management LexisNexis Client Data Maintenance Client Communication Customer Support Business Development Data Management Reporting

Education

Degrees, certifications, and relevant coursework

Institute of Management Technology, Ghaziabad

Executive MBA, Business Analytics

Completed an Executive MBA program focusing on Business Analytics. Gained expertise in leveraging data for strategic decision-making and market insights.

YMCA – New Delhi

PG Diploma, Advertising & Public Relations, Commercial And Advertising Art

Pursued a Post Graduate program in Advertising & Public Relations with a specialization in Commercial and Advertising Art. Developed skills in communication strategies and creative advertising.

Delhi University - New Delhi

Bachelor's Degree, Advertising and Public Relations

Obtained a Graduate degree in Advertising and Public Relations. Studied core principles of public relations, media relations, and advertising campaigns.