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Souheila Benchadi

@souheilabenchadi

Product Marketing Manager at Shipup who led 14 launches and repositioned a platform that drove five major deals.

At Shipup, I built the product marketing function from scratch and led the post-acquisition repositioning with ZigZag. We brought both companies' offers together into a multi-product platform, and the launch was followed by five major deals in three months.

I owned go-to-market strategy, pricing and messaging for SMB, mid-market and enterprise buyers, and ran 14 major product launches. I also built the launch process and defined success metrics tied to adoption, sales impact, and upsell and cross-sell.

At Glady, I defined go-to-market strategy, positioning, pricing and offers for eight products, and contributed to positioning after the Sodexo acquisition and the Wedoogift-to-Glady rebrand. I led the rollout to internal teams and customers and trained more than 100 sales reps and CSMs.

Experience

Work history, roles, and key accomplishments

Current

Founding Product Marketing Manager

Current

Shipup

Mar 2024 - Present (2 years 8 months)

Built the PMM function from scratch and led post-acquisition repositioning, resulting in 5 major deals within 3 months. Owned GTM strategy, pricing, and messaging for SMB to enterprise customers, and ran 14 major product launches end to end.

Positioning Messaging GTM Strategy Product Launch Sales Enablement Pricing Competitive Intelligence AI Workflows Salesforce HubSpot Pipedrive Heap Hotjar Metabase Figma Adobe Creative Cloud Stonly Sendgrid

Product Marketing Manager

Glady

Jan 2021 - Feb 2024 (3 years 1 month)

Defined GTM strategy, positioning, pricing, and offers for 8 products, including 2 repositionings and 2 partner integrations. Managed launches with cross-functional teams and contributed to post-acquisition positioning and rebrand, training over 100 sales reps and CSMs.