At SYNERTEC, I lead business development and strategic account growth across NHS Acute, NHS Community and Housing Association customers. I won a £2.8m strategic order, received the company’s 2025 Biggest Order Award and achieved 179% of annual target.
I work with NHS digital transformation, clinical and operational teams on patient communications programmes, selling technology-enabled patient communication and SaaS solutions. I turn complex customer requirements into commercial propositions and develop account plans to identify growth opportunities.
Previously, as Sales & Marketing Director at CD MEDICAL, I was responsible for approximately £4m in annual revenue and led a 26-person operation. I increased product margins from 20% to 40%, grew a key product’s market share from 58% to 74%, and delivered 194% sales growth by expanding the product into two new industries.
