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Sophie Brennan

@sophiebrennan

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Experienced SEO Lead with a passion for e-commerce growth strategies.

United Kingdom

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What I'm looking for

I'm seeking a new opportunity in an e-commerce brand where I can leverage my extensive SEO experience and passion for growth while continuing to learn and develop professionally.

I'm Sophie Brennan, currently serving as the SEO Lead for the e-commerce fashion brand 4th & Reckless. In this role, I have successfully integrated SEO as a new growth channel, shaping and expanding the brand's organic strategy with a strong emphasis on quality traffic acquisition and conversion optimization. My journey in SEO has evolved from a copywriting background into a comprehensive skill set that includes technical strengths, a passion for data, and proven experience in link-building.

Prior to my current position, I spent over six years at Boohoo, where I advanced to the role of SEO Manager. I was responsible for driving organic search performance across both UK and international markets, leading a team of four, and managing key SEO projects that propelled Boohoo into the top three organic fashion sites in the UK. My experience working directly with e-commerce brands has enriched my understanding of how SEO intersects with all facets of digital marketing, allowing me to communicate effectively with stakeholders and drive impactful SEO initiatives.

Experience

Work history, roles, and key accomplishments

Current

SEO Lead - E-commerce

Current

4th & Reckless

Sep 2024 - Present (10 months)

Currently shaping and growing the brand's organic strategy with a focus on quality traffic acquisition and conversion optimisation. Leading a new website project and liaising with developers and agencies for SEO-friendly and strong technical set up.

SEO Strategy Technical SEO Data Analysis Google Search Console SEMrush

SEO Manager

Boohoo Group PLC

Jun 2018 - Sep 2024 (6 years 3 months)

Drove organic search performance for boohoo.com across UK and international markets, progressing to manager position and growing boohoo to top 3 organic fashion sites in UK. Managed an internal team of 4 people plus agency & freelance support.

Team Leadership Retail SEO International SEO Google Analytics Ahrefs Shopify

Copywriter

Selfridges.com

Aug 2017 - Jun 2018 (10 months)

Wrote e-commerce copy for product descriptions across various departments, focusing on luxury brand heritage, product detail, and styling tips. Collaborated with buyers and stylists to create informative and engaging online experiences.

Product Descriptions Proofreading Brand Heritage Content Creation

Content & Social Media Executive

3om.com

Oct 2015 - Aug 2017 (1 year 10 months)

Created PPC and SEO-rich content across entertainment and lifestyle websites, focusing on celebrity and viral news. Managed social media community pages, utilizing paid and organic techniques to grow audiences.

Content Writing Social Media Management Community Management Paid Social Audience Growth

Education

Degrees, certifications, and relevant coursework

Loughborough University

Bachelor of Arts (Hons), English

Grade: 2:1

Activities and societies: Magazine and online publication internships at Heat, Red Online, Birmingham Mail

Achieved a 2:1 classification in English, demonstrating strong analytical and communication skills. Developed a comprehensive understanding of literature and critical theory.