Open to opportunities

Indradeep Datta

@indradeepdatta

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Senior SEO professional driving technical and content-led growth for major travel and ecommerce brands.

United Kingdom

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What I'm looking for

I seek a role where I can lead technical and content SEO, collaborate cross-functionally, use data-led strategies, and drive measurable organic growth.

I am a results-driven Senior SEO Executive with extensive experience leading technical, on-page and off-page SEO across major travel and ecommerce brands. I consistently deliver scalable, data-led growth—achieving multi-digit organic traffic and lead-generation uplifts through coordinated strategies.

I have led migrations, Core Web Vitals optimisation, backlink audits, and integrated SEO with PPC and content to reduce crawl errors, improve domain authority, and increase share of voice. I produce actionable reporting using GA4, Looker Studio, Search Console and industry tools to guide cross-functional teams.

I collaborate closely with product, engineering and content teams to embed SEO best practices, run experiments, and align SEO with broader marketing goals—helping brands like Insight Vacations, Trafalgar, Contiki, L'Oréal and Samsung scale organic performance.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Executive

Current

Starcom

Jan 2025 - Present (8 months)

Led on-page and technical SEO for top travel brands, improving keyword rankings and engagement and ensuring Core Web Vitals compliance across migrations; delivered coordinated SEO-PPC strategies and monthly GA4/Looker Studio reporting.

Technical SEO On Page SEO GA4 Looker Studio SEO PPC Coordination

Senior SEO Executive

Essence Mediacom

Apr 2024 - Dec 2024 (8 months)

Implemented on-page and technical SEO across L'Oréal brands, driving a 32% organic traffic increase in six months and reducing crawl errors by 88% through audits and remediation.

On Page SEO Technical SEO Oncrawl Screaming Frog Keyword Research SEO Reporting

SEO Executive

Cheil Worldwide

Oct 2021 - Mar 2024 (2 years 5 months)

Delivered SEO for Samsung across 33 EU markets, increasing search visibility 19% and managing migrations and Black Friday campaigns with Core Web Vitals and structured data improvements.

Keyword Research Technical SEO Campaign SEO Cross Functional Collaboration

Technical SEO Executive

Psydro

Oct 2020 - Oct 2021 (1 year)

Executed off-page link-building and technical SEO audits, improving domain authority and site performance through keyword research, content gap analysis, and multi-CMS optimisation.

Link Building Technical SEO SEMrush Google Search Console Google Analytics Gap Analysis CMS Optimisation Reporting

Digital Marketing Assistant

Oxford Language College

Nov 2019 - Oct 2020 (11 months)

Owned a unified SEO roadmap and led technical SEO initiatives including Core Web Vitals, site speed, internal linking and A/B tests to increase organic traffic and lead generation.

A B Testing Google Analytics Looker Studio Ahrefs Competitor Analysis