Open to opportunities

santiago romero della pasqua

@santiagoromerodellap

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SEO Manager with expertise in digital marketing and paid search.

United Kingdom

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What I'm looking for

I am looking for a dynamic role that fosters growth and innovation in digital marketing.

As an SEO Manager at The Thinking Traveller, I have successfully improved the rankings of commercial keywords aligned with business objectives, significantly boosting organic traffic. My role involves conducting comprehensive SEO audits to resolve technical issues and optimize performance, as well as developing and executing detailed SEO strategies, including effective link-building campaigns. I thrive in collaborative environments, working closely with marketing, content, and web development teams to ensure alignment with our goals.

In my freelance capacity as an SEO & Paid Search Consultant, I conduct in-depth SEO audits and competitor analyses to uncover growth opportunities. I implement on-page, off-page, and local SEO strategies, write high-quality, SEO-optimized content, and design PPC campaigns with detailed performance reports. My previous experience as an SEO & PPC Manager at Sotheby’s International Realty allowed me to scale operations across multiple countries, increasing monthly traffic significantly and delivering actionable insights to C-suite executives.

Experience

Work history, roles, and key accomplishments

Current

SEO Manager

Current

The Thinking Traveller

Sep 2023 - Present (1 year 8 months)

As an SEO Manager, improved rankings of commercial keywords, boosting organic traffic. Conducted SEO audits to resolve technical issues and developed detailed SEO strategies, including link-building campaigns. Collaborated with marketing and web development teams to align goals.

Keyword Research Link Building Technical SEO Digital Marketing Team Collaboration Performance Optimization Content Strategy

Current

SEO & Paid Search Consultant

Current

Freelance

Oct 2023 - Present (1 year 7 months)

Conducting in-depth SEO audits and competitor analysis to uncover growth opportunities. Implementing on-page, off-page, and local SEO strategies while writing high-quality, SEO-optimized content and designing PPC campaigns.

Competitor Analysis On Page SEO Off Page SEO Content Writing

SEO & PPC Manager

Sotheby's International Realty

Jun 2023 - Oct 2023 (4 months)

Scaled SEO & PPC operations across the UK, UAE, and KSI, increasing monthly traffic significantly. Designed and implemented comprehensive digital marketing strategies and delivered performance reports to C-suite executives.

SEO Strategy PPC Strategy Digital Marketing performance reporting Google Analytics Ahrefs

SEO Analyst

Appen

Dec 2018 - Dec 2022 (4 years)

Conducted keyword research and analysis, executed on-page and off-page strategies, and performed technical SEO audits to enhance website visibility. Collaborated with teams to ensure adherence to SEO best practices.

Keyword Research On Page SEO Off Page SEO Technical SEO Team Collaboration

SEO & PPC Manager

GlobalStudyUK.com

Dec 2022 - Jun 2023 (6 months)

Managed multiple websites and advertising accounts, driving significant traffic and lead generation. Achieved organic traffic growth and designed effective link-building strategies utilizing AI tools for content creation.

Lead Generation Link Building AI Tools Digital Marketing Campaign Management

Education

Degrees, certifications, and relevant coursework

I.E.S Gustavo Adolfo Bécquer

Higher National Diploma/Certificate, Administration

2014 - 2016

Completed a Higher National Diploma/Certificate (BTEC) focusing on administration, which provided foundational knowledge and skills in business management and operations.