Open to opportunities

Sonja Albanese

@sonjaalbanese

I optimize global websites through experimentation, CRO, analytics, and scalable CMS experiences.

At METRO.digital, I standardize website journeys and CMS templates across 20+ markets, scale localization-ready landing pages, and optimize conversion paths through analytics and experimentation.

I've designed and scaled 120+ landing pages, contributing to 235% year-over-year page-view growth and increased shop traffic. I also ran 30+ A/B tests with UX, delivering a 100% CTR uplift on key user journeys, while building GA4 dashboards and training 50+ stakeholders on CMS governance, personalization, and best practices.

Previously, I owned German digital channels at Piaggio Deutschland, growing traffic by 25% through SEO and content optimization, and managed multilingual websites, product pages, and social initiatives across 20+ markets at Piaggio & C. My earlier consulting work at PwC Italy strengthened my strategic, market-research, and stakeholder coordination skills.

Experience

Work history, roles, and key accomplishments

Current

Senior Web Experience Specialist

Current

METRO.digital

Jan 2021 - Present (5 years 7 months)

Standardized website journeys and CMS templates across 20+ markets. Designed and scaled 120+ localization-ready landing pages, driving 235% YoY page-view growth and increased shop traffic.

WordPress UX CRO A B Testing Landing Page Optimization GA4 GTM SEO Google Search Console Screaming Frog HTML CSS Prompt Engineering ChatGpt Power Automate Jira Confluence Miro Siteimprove

Digital Marketing Specialist

Piaggio Deutschland

Jan 2017 - Jan 2021 (4 years)

Owned German digital channels (web, social, CRM), increasing traffic by 25% via targeted SEO and content optimization. Developed B2B/B2C portals and automated campaigns to drive engagement and lead generation.

SEO Google Search Console Screaming Frog HTML CSS CRM Content Optimization Campaign Automation

Marketing Specialist

Piaggio & C.

Jan 2015 - Jan 2017 (2 years)

Managed and optimised multilingual brand websites and product pages. Coordinated social media initiatives across 20+ markets and conducted market and trend research to support marketing strategy.

Social Media Coordination Market Research Trend Analysis