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Overseeing strategic implementation and management of comprehensive digital transformation projects, including website development, intranet optimization, and social media platform rollouts. Collaborating with cross-functional teams and external service providers to ensure seamless integration of digital initiatives.

Supervised the rollout of WWN 3.0, a website and car configurator relaunch based on Adobe Experience Manager, and managed content migration in collaboration with external agencies and internal departments. Supported ongoing digital projects and content maintenance on the website.

Conceptualised, analysed, and optimised cross-channel digital marketing and communication activities, developing customer-centric solutions based on Salesforce for global projects. Supervised Web Content Management (AEM), web analytics, and reporting activities.

Leveraged advanced digital marketing techniques across the digital ecosystem, developing digital marketing strategies for digital channels from design and content planning to optimised Web Content Management Systems.

Implemented activities as Rollout Manager and Content Lead for the OneWeb project with Daimler Germany, leading a content team of five and managing product ownership for over 50 markets. Delivered training and knowledge transfer for AEM and Adobe Analytics.

Managed and implemented content on 14 national websites, created global and regional inbound marketing campaigns, and initiated social media presence across multiple platforms. Performed on-page SEO optimisation.

Served as website administrator for the MBA-IBC program, administered digital accounts including Google AdWords and Facebook Ads campaigns, and evaluated user engagement using Google and Facebook Analytics.

Pursued an MBA in International Business Consulting, focusing on global business strategies and consulting practices.

Completed an MBA in Marketing, gaining advanced knowledge in marketing strategy and management.