Sonia Mshila

I’m a marketing analytics and client insights professional with 6+ years of experience building measurement frameworks, leading cross-channel performance analysis, and translating complex data into commercially actionable recommendations. I structure KPIs, design learning agendas, and deliver segmentation and campaign evaluation that make analytics clear and decision-ready for senior stakeholders.

At Ogilvy Africa (Airtel Franco), I shaped KPI frameworks, reporting roadmaps, and sentiment/share-of-voice benchmarking across multi-market environments, and I refined Meltwater dashboards to improve reporting clarity, data accuracy, and cross-market comparability. Across FMCG brands and consulting work, I’ve built integrated reporting, driven complaint/issue tracking insights, and supported pitches with competitive intelligence—while also applying NLP and predictive modeling through projects like emotion classification and recommendation systems.