John Mwalo
@johnmwalo
I am a seasoned data analyst delivering actionable insights and compelling visualizations to drive growth.
KenyaWhat I'm looking for
I am a seasoned data analyst with over 15 years' experience turning large datasets into clear, actionable insights using tools such as Tableau, Power BI, Python, SQL and advanced Excel. I excel in database design, dashboard development and translating complex analysis into stakeholder-ready visuals that inform strategy.
I have led and managed large market research and insights projects, including post-election research for the CERA consortium (supported by UNDP & DANIDA through URAIA) and customer baseline studies used to shape go-to-market strategies. I combine technical expertise with leadership and business development experience, mentoring teams and delivering measurable revenue and efficiency improvements.
Experience
Work history, roles, and key accomplishments
Insights and Research Manager
Excite Consulting
Feb 2021 - Present (4 years 6 months)
Managed national post-election and customer baseline studies that informed electoral reforms and go-to-market strategy for a clean-fuel product; led research teams and client engagements.
KABusiness Development Manager
Kenya Airways
Oct 2018 - Jan 2021 (2 years 3 months)
Developed an interactive Area of Sales dashboard for the KQ-Air France/KLM East Africa JV and launched incentive schemes that increased revenue by 2% and partnership-driven revenue by 1%.
KAPricing and Market Support Manager
Kenya Airways
Dec 2016 - Sep 2018 (1 year 9 months)
Built corporate and government dashboards that drove 30% sales efficiency and 10% revenue uplift for targeted segments and implemented agent incentive frameworks yielding a 5% revenue increase.
Research Manager
Market Pulse
Feb 2014 - Nov 2016 (2 years 9 months)
Led market research projects across Sub-Saharan Africa, delivering executive dashboards and actionable insights using quantitative and qualitative methods to inform client strategy.
Market Research Analyst
Panasonic Marketing Middle East and Africa
Aug 2012 - Jan 2014 (1 year 5 months)
Conducted market and competitor research for Middle East and Africa clients, producing insights and reports to support regional marketing and sales decisions.
Market Intelligence Manager
Orange - Telkom Kenya
Oct 2011 - Jul 2012 (9 months)
Led market intelligence and research to inform product strategy and go-to-market decisions, synthesizing data into actionable recommendations for commercial teams.
KAMarket Research Executive
Kenya Airways
Dec 2008 - Sep 2011 (2 years 9 months)
Executed market research projects and generated reports and dashboards to support commercial decision-making for route and product planning.
NISenior Research Executive
Nielsen
Aug 2007 - Oct 2008 (1 year 2 months)
Managed consumer and retail research projects, delivering insights that informed client marketing and distribution strategies.
Senior Research Executive
Research and Marketing Service
Apr 2006 - Jul 2007 (1 year 3 months)
Conducted market research and data analysis to support client research needs and contributed to survey design and field operations.
Market Analyst
Pwani Oil Products
May 2004 - Aug 2005 (1 year 3 months)
Performed market analyses to support product positioning and sales strategies for petroleum products in regional markets.
Senior Research Executive
International Research Network
Nov 2001 - Apr 2004 (2 years 5 months)
Delivered data analysis and research support across projects, improving data quality and producing client-ready research reports.
Census Supervisor
Kenya National Housing and Population Census
Aug 1999 - Sep 1999 (1 month)
Supervised field teams during the national census, ensuring accurate data collection and adherence to field protocols across assigned areas.
Education
Degrees, certifications, and relevant coursework
Inceptor Kenya
Certificate, Web Applications (PHP and MySQL)
2020 - 2021
Completed Web Applications in PHP and MySQL course at Inceptor Kenya from 2020 to 2021.
TechCamp Kenya
Certificate, Data Science
2019 - 2020
Completed Python for Data Science training at TechCamp Kenya between 2019 and 2020.
JTJomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Statistics
1995 - 1998
Bachelor of Science in Statistics focusing on statistical methods, data analysis, and interpretation.
UDUdemy
Certificate, Data Visualization
2020 -
Completed Data Visualization with Excel online course on Udemy in 2020.
UDUdemy
Certificate, Business Intelligence
2021 -
Completed The Business Intelligence Analyst online course on Udemy in 2021.
Marketing and Research Association of Kenya (MSRA)
Certificate, Social and Market Research
2002 -
Awarded a Certificate in Social and Market Research by the Marketing and Research Association of Kenya in 2002.
Marketing Society of Kenya (MSK)
Certificate, Sales and Marketing
2002 - 2003
Awarded a Certificate in Sales and Marketing by the Marketing Society of Kenya between 2002 and 2003.
Infotech Technical College
Certificate, SPSS / Statistical Software
2001 -
Awarded a Certificate in SPSS from Infotech Technical College in 2001.
UDUdemy
Certificate, Data Visualization
2020 -
Completed Interactive Python Dashboards with Plotly and Dash online course on Udemy in 2020.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
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