Betty Kamanthe

Led growth and optimization of the HealthyU Wellness Club by improving customer engagement, loyalty, member experience, and retention across digital and in-store channels. Built and monitored performance dashboards and ran segmented WhatsApp and digital communication campaigns to increase member participation.

Delivered end-to-end analytics projects for clients across healthcare, technology, and services to support operational and strategic decision-making. Built pricing models and dashboards and led competitor analysis and market sizing exercises to inform product and investment decisions.

Owned strategic planning, pricing analysis, and partnership development for a growing tech-enabled organization. Translated business objectives into decision-ready analytical frameworks and bridged technical teams and stakeholders to ensure alignment and execution.

Designed and maintained interactive Power BI dashboards to track KPIs across operations, customer engagement, and revenue streams. Wrote complex SQL to validate large datasets, reduced reporting errors by 70%, and automated recurring reporting to cut manual effort by 30%.

Designed and built end-to-end AI models to identify and evaluate athletic talent using performance metrics and video data for sports scouting across Africa. Applied agile development to rapidly iterate and test models, and supported product roadmap discussions and pitching with insights for non-technical stakeholders and potential investors.

Supported growth of an edtech platform by leading data-driven strategy for user acquisition and retention. Automated business performance tracking to improve responsiveness to market trends and informed pilot interventions for low-income learners.

Co-led incubation of an early-stage e-commerce platform for low-income African households, producing research-based strategies and MVP testing plans. Coordinated cross-functional teams and agile design sprints, and oversaw data pipeline development and user research to inform startup mentorship programming and experimentation roadmaps.

Activities and societies: Dissertation in Data Science and Artificial Intelligence; member of DSC, HealthIT, and ASC.

Earned a Bachelor of Science in Computer Science (2017–2021), completing a dissertation in Data Science and Artificial Intelligence and participating in related student communities.