Brian GichauBG
Open to opportunities

Brian Gichau

@briangichau

Data Scientist & Marketing Analyst with a passion for insights.

Kenya
Message

What I'm looking for

I am looking for opportunities in innovative organizations that value data-driven decision-making and offer growth in data storytelling and analytics.

As a Data Scientist and Marketing Analyst with over 4 years of experience, I specialize in translating complex data into actionable business strategies. My journey has been marked by significant contributions to market-leading campaigns at Diageo, where I successfully blended technical analytics with a deep understanding of consumer behavior. I take pride in my ability to deliver insights that drive commercial performance and optimize marketing ROI.

Throughout my career, I have developed predictive models that have improved campaign efficiency by 25% and have led initiatives that reduced excess stock by 18%. My work in creating marketing performance dashboards has enabled real-time ROI optimization, showcasing my commitment to data storytelling and decision science. I am passionate about leveraging my skills in purpose-driven organizations that value innovation and strategic thinking.

Experience

Work history, roles, and key accomplishments

DI
Current

Marketing Analyst

Diageo

Apr 2023 - Present (2 years 3 months)

Transformed market and consumer data into strategic insights, contributing to a 15% increase in aligned product offerings. Developed predictive models that improved campaign efficiency by 25%, increasing targeting precision.

TA

Business Intelligence Specialist Intern

Techedge Africa

Feb 2021 - Present (4 years 5 months)

Automated reporting processes using SQL and Power BI, reducing manual reporting time by 40%. Created data visualizations and dashboards to track KPIs and uncover insights for business improvements.

Education

Degrees, certifications, and relevant coursework

MT

Murang’a University of Technology

BSc. Applied Statistics with Programming, Applied Statistics with Programming

Graduated with honors, ranking in the top 5% of the class. Completed a thesis focused on predictive modeling techniques for demand forecasting.

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