BGBrian Gichau
@briangichau
Data Scientist & Marketing Analyst with a passion for insights.
KenyaWhat I'm looking for
As a Data Scientist and Marketing Analyst with over 4 years of experience, I specialize in translating complex data into actionable business strategies. My journey has been marked by significant contributions to market-leading campaigns at Diageo, where I successfully blended technical analytics with a deep understanding of consumer behavior. I take pride in my ability to deliver insights that drive commercial performance and optimize marketing ROI.
Throughout my career, I have developed predictive models that have improved campaign efficiency by 25% and have led initiatives that reduced excess stock by 18%. My work in creating marketing performance dashboards has enabled real-time ROI optimization, showcasing my commitment to data storytelling and decision science. I am passionate about leveraging my skills in purpose-driven organizations that value innovation and strategic thinking.
Experience
Work history, roles, and key accomplishments
Marketing Analyst
Diageo
Apr 2023 - Present (2 years 3 months)
Transformed market and consumer data into strategic insights, contributing to a 15% increase in aligned product offerings. Developed predictive models that improved campaign efficiency by 25%, increasing targeting precision.
Channel Management
Diageo
May 2021 - Present (4 years 2 months)
Expanded outlet coverage and visibility across Central Rift Valley, resulting in double-digit growth in regional product uptake. Designed and executed route-to-market strategies, improving distributor efficiency and trade partner performance.
Business Intelligence Specialist Intern
Techedge Africa
Feb 2021 - Present (4 years 5 months)
Automated reporting processes using SQL and Power BI, reducing manual reporting time by 40%. Created data visualizations and dashboards to track KPIs and uncover insights for business improvements.
Education
Degrees, certifications, and relevant coursework
Murang’a University of Technology
BSc. Applied Statistics with Programming, Applied Statistics with Programming
Graduated with honors, ranking in the top 5% of the class. Completed a thesis focused on predictive modeling techniques for demand forecasting.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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