Open to opportunities

Sonam Priyadarshinee Panda

@sonampriyadarshineep

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Brand partnerships and ecosystem manager driving global licensee networks, category expansion, and data-backed growth.

India

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What I'm looking for

I’m looking for a brand partnerships role where I can run global partner ecosystems, lead category expansion and strategy calls, and use dashboards and analytics to drive growth—preferably in a fast-paced, remote-friendly team with international stakeholders.

I’m a brand partnerships and ecosystem manager with 3 years of experience building and running global brand ecosystems—coordinating licensee partner networks, driving category expansion, and leading go-to-market execution. I’ve partnered with 10+ brands (including ELLE, Kodak, Royal Enfield, and The MET), running strategy calls with global brand headquarters and aligning expansion opportunities across teams and territories.

In my recent and current roles, I’ve strengthened partner performance through lifecycle and success management, supported faster onboarding and evaluation workflows, and improved decision cycle times. I’ve contributed to Rs. 200 Cr+ business impact through 20+ category expansion strategies, achieved 100% client retention via whitespace-driven upsell and cross-sell, and delivered Rs. 30L+ in revenue within 90 days through targeted market entry planning—while staying comfortable in fast-paced, remote, international environments.

Experience

Work history, roles, and key accomplishments

Current

Brand Growth Manager

Current

Franchise India Knowledge Services

Dec 2025 - Present (5 months)

Developed a market entry prioritization framework across India and GCC, driving Rs. 30L+ revenue within 90 days. Built screening and onboarding workflows for 40+ monthly franchise prospects, improving partner quality and reducing decision cycle time by 25%.

Brand Partnerships Ecosystem Management Go To Market Strategy Category Expansion Stakeholder Management Performance Tracking

Brand Strategy & Key Accounts

LicenseWorks

Feb 2024 - Oct 2025 (1 year 8 months)

Acted as the bridge between global brand headquarters and 2–3 regional licensee partners per brand across 10+ brands, coordinating strategy calls and expansion alignment. Led 20+ category expansion strategies and approved 100+ product/campaign assets, contributing to Rs. 200 Cr+ business impact and supporting 100% client retention.

Brand Partnerships Key Account Management Category Expansion Stakeholder Management Cross Functional Execution Business Strategy

Key Account & Partnerships Manager

Indyverse

Jun 2023 - Feb 2024 (8 months)

Managed a portfolio of 250+ partner brands, onboarding and servicing accounts while adding 50+ new partners in 6 months. Partnered with creative and performance teams on marketing/merchandising initiatives, driving a 30% increase in partner revenue.

Key Account Management Brand Partnerships Portfolio Growth Performance Dashboards ROI Tracking Data Driven Decision Making

Brand Management Intern

Nykaa

Jan 2023 - Apr 2023 (3 months)

Supported brand and category management across three Nykaa platforms by monitoring performance of 100+ brands and surfacing growth insights. Helped drive a 15% uplift in top-SKU conversions via competitive benchmarking, consumer insight analysis, and visibility optimization.

Brand Management Category Management Performance Monitoring Competitive Benchmarking Consumer Insights Conversion Optimization Data Analysis Reporting

Education

Degrees, certifications, and relevant coursework

National Institute of Fashion Technology (NIFT)

Bachelor of Fashion Technology, Fashion Management, Apparel Production and Merchandising

2019 - 2023

Grade: CGPA: 8.4/10.0

Earned a Bachelor of Fashion Technology (Fashion Management, Apparel Production and Merchandising) at NIFT, Bhubaneswar, graduating in 2023 with CGPA 8.4/10.0.