Looking for a job

Payal Mitra

@payalmitra1

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I build brand, CRM, and partnership campaigns that grow engagement, communities, and commercial pipelines.

India

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What I'm looking for

I'm looking for brand and marketing roles where I can turn consumer insights into full-funnel campaigns, build communities and partnerships, and shape category strategy across high-growth consumer businesses.

I've driven brand, CRM, and partnership outcomes at Asset Vantage, Jio Creative Labs, and Hero MotoCorp across FMCG, BFSI, auto retail, and entertainment.

At Asset Vantage, I increased inbound engagement by 50%, built a full-funnel CRM system with 18,900+ customer records, and generated a 2,000+ qualified GTM pipeline through personalized outreach and competitive benchmarking.

At Jio Creative Labs, I grew the Tiigers of Kolkata community from 5K to 35K and secured a ₹1 Cr co-branded FMCG partnership. I also launched hyperlocal activation at Hero MotoCorp, contributing to a 15% uplift in dealership footfall.

Experience

Work history, roles, and key accomplishments

Senior Business Development Associate

Asset Vantage

Apr 2025 - Apr 2026 (1 year)

Drove a 50% uplift in inbound engagement by owning brand communication strategy for a cross-border India–US audience. Built a full-funnel CRM system from scratch, standardizing 18,900+ customer records for lifecycle automation and precision targeting.

Brand Communications CRM Personas Messaging Frameworks Lifecycle Automation Targeting Campaign Management Creative Briefs Agency Management Digital Marketing On Ground Marketing Competitive Benchmarking GTM Pipeline Outreach

Assistant Manager, Brand Alliance and Partnerships

Jio Creative Labs

Oct 2024 - Feb 2025 (4 months)

Secured a ₹1 Cr co-branded FMCG partnership by managing 150+ brand partners from pitch through negotiation. Grew community 7x (5K→35K) for Tiigers of Kolkata (ISPL) by rebuilding content architecture around insight-led storytelling.

Partnerships Negotiation Brand Narrative Community Management Content Strategy Creator Management Cross functional Coordination Partner Segmentation Brand Alliance

Management Trainee (Territory Sales Manager)

Hero MotoCorp

Jun 2024 - Oct 2024 (4 months)

Sparked a 15% uplift in dealership footfall by conceptualizing and launching a hyperlocal influencer campaign. Boosted YTD business growth 16% by diagnosing top conversion drivers through root-cause and Pareto analysis.