Sonali Tewari
@sonalitewari
Brand strategist turning brands into influencer-led conversations through culture-native campaigns and creator partnerships.
MexicoWhat I'm looking for
I turn brands into conversations. With 6+ years navigating India’s fast-moving advertising landscape, I specialise in connecting what a brand stands for with what audiences actually care about—often through meme-driven influencer campaigns and building original brand IPs that travel across platforms.
Now based in Mexico and operating across time zones, I bring a cross-cultural edge: deep fluency in the India market, an emerging understanding of Latin America, and a creative instinct for storytelling that cuts through noise. I’ve owned end-to-end influencer strategy for global and Indian brands, led cross-functional teams to keep content culturally relevant across properties, and stayed ahead of platform shifts to evolve campaign formats continuously.
Experience
Work history, roles, and key accomplishments
Brand Solutions Lead
Social Samosa Network
Jan 2020 - Present (6 years 3 months)
Owned end-to-end influencer strategy for global and Indian brands, turning briefs into culture-led campaigns that cut through noise. Conceived and launched original brand IPs, leading a cross-functional team to keep storytelling consistent across three digital properties.
Business Development Manager
OFactor Communications
Jan 2019 - Jan 2020 (1 year)
Built and managed a pipeline of creative and advertising clients, tailoring pitches to each brand’s growth stage and objectives. Strengthened long-term relationships by identifying upsell opportunities and delivering solutions beyond the original brief.
Education
Degrees, certifications, and relevant coursework
AIMT, Greater Noida
PG Diploma in Business Management, Business Management
2016 - 2018
Completed a PG Diploma in Business Management at AIMT in Greater Noida from 2016 to 2018.
Kumaun University
Bachelor of Commerce, Commerce
2013 - 2016
Earned a Bachelor of Commerce from Kumaun University in Nainital from 2013 to 2016.
Terribly Tiny Tales
Writing That Sells, Copywriting
Completed a Writing That Sells certification focused on copywriting and persuasive brand communication.
Availability
Location
MexicoAuthorized to work in
Job categories
Skills
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