Danira Manjarrez
@daniramanjarrez
I build brands through strategic storytelling, content, and cross-border marketing campaigns.
MexicoWhat I'm looking for
I founded Roox Studio, a boutique marketing studio where I develop brand strategies and high-performing short-form content for founders, creators, and growing businesses.
At Dasa Foods, I led B2B marketing across Mexico, the US, and Canada, managed trade-show strategy for IFT and Food Tech, and built partnerships with industry stakeholders. I also led a brand identity redesign to strengthen positioning and visual consistency.
Previously, I managed content strategy and digital communications for Grupo Aeroportuario del Pacífico's network of 12 airports, including digital crisis communications and cross-functional initiatives.
My background spans brand strategy, content marketing, public relations, campaign management, and digital community building. I bring a communication-sciences foundation and a practical focus on turning brand stories into clear, creative execution.
Experience
Work history, roles, and key accomplishments
Founder & Marketing Strategist
Roox Studio
Jan 2025 - Present (1 year 7 months)
Founded a boutique marketing studio specializing in brand strategy and content marketing. Develop content strategies and high-performing short-form content for founders, creators, and growing businesses.
Marketing & Brand Coordinator
Dasa Foods
Jan 2024 - Jan 2025 (1 year)
Led B2B marketing initiatives across Mexico, the US, and Canada to support business growth. Managed international trade shows (IFT, Food Tech), including booth strategy, activations, and public relations.
Content Marketing Manager
Grupo Aeroportuario del Pacífico
Jan 2023 - Jan 2024 (1 year)
Managed content strategy and digital communications for a network of 12 airports. Coordinated cross-functional content initiatives while ensuring brand consistency.
Digital Marketing & Community Manager
Cleopatra Mexico
Jan 2020 - Jan 2023 (3 years)
Managed social media strategy across multiple digital platforms. Executed paid and organic marketing campaigns to increase brand visibility.
Education
Degrees, certifications, and relevant coursework
Universidad Vizcaya de las Americas
Bachelor's Degree, Communication Sciences and Techniques
2015 - 2019
Bachelor's Degree in Communication Sciences and Techniques from Universidad Vizcaya de las Americas, completed from 2015 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Portfolio
daniramanjarrez.my.canva.siteJob categories
Skills
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