Sonakshi Singh
@sonakshisingh
Leverage expertise in product management to drive innovation, deliver impactful solutions, and achie
IndiaWhat I'm looking for
As a seasoned product management professional with over 3 years of international experience, I have a proven track record of success in revenue generation and strategic decision-making. My expertise lies in driving product success and exceeding organizational goals. With a strong understanding of current processes, I excel in gathering requirements, investigating potential solutions, and communicating with stakeholders to implement solutions.
Throughout my career, I have showcased proficiency in fostering cross-functional teamwork, managing stakeholders effectively, and utilizing data-driven insights to enhance product functionalities and user interfaces. I am well-versed in executing thorough A/B testing methodologies to elevate product functionalities, user interfaces, and overall user experience, fostering ongoing enhancement and creativity.
With a strong educational background in computer engineering and Media Innovation and Entrepreneurship, I possess a unique blend of technical and business acumen. I am passionate about leveraging my skills and experience to drive product success and exceed organizational goals.
Experience
Product Manager
MarketWatch, Dow Jones
Aug 2022 - Mar 2024 (1 year 7 months)
Led product strategy and roadmap for MarketWatch's commerce vertical, Picks, resulting in a revenue increase of $5.7M and a 120% YoY growth. Implemented UX redesigns and technological optimizations for Picks, resulting in a 57% increase in Total Page Views. Developed and executed effective monetization strategies while prioritizing user experience.
Product Management and Marketing Intern
EHealthApp
Aug 2020 - Dec 2022 (2 years 4 months)
Conceptualized, prototyped, and designed the Best Fit Broker Sales playbook, a customer-facing marketing and product deliverable for eHealthApp. Partnered with teams to collaborate on copywriting and creating value propositions.
MJInitiated customer-facing A/B experiments for MarketWatch, resulting in over 150% subscription growth. Evaluated the impact of A/B test outcomes on key performance indicators (KPIs) including conversion rates (CVR) and engagement and retention metrics. Implemented strategies to enhance conversion rates across 14 newsletters.
Product Management Intern
Quantcast
Sep 2019 - Dec 2019 (3 months)
Led a project for Quantcast’s ‘Q for Marketers’ to minimize the information gap prevalent due to the difference in how QC’s audience targeting algorithms work when compared to competitor self-serve demand side platforms. Prototyped and iterated on problem solutions across 4 departments utilizing Dual Track Agile Discovery process with external customers.
Academic Intern
National University of Singapore
Jun 2018 - Jun 2018 (0 months)
Completed a ML project on Credit Card Fraud Detection achieving an accuracy of 98.5% with Logistic Regression outperforming Support Vector Machine.
Tech stack
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