Open to opportunities

Mohit Dagar

@mohitdagar2

I scale full-funnel paid social campaigns across global markets, improving CPA, ROAS, conversions, and budget efficiency.

India

Message

At Dentsu, I lead paid social strategy and execution for Microsoft across the UK and Europe, managing a £600,000 monthly media budget across Meta, LinkedIn, Snapchat, and Pinterest. I turn performance data, testing, audience strategy, and creative analysis into optimization roadmaps that improve conversions and budget efficiency.

I've also optimized Meta campaigns for advertisers at Wipro, led lead-generation programs at EntNetwrk and GTech Learn, and trained students and professionals in digital marketing at NIIM. I enjoy building high-performing teams, strengthening campaign processes, and partnering across strategy, analytics, creative, and client stakeholders to deliver measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Account Manager – Paid Social

Current

Dentsu

Oct 2023 - Present (2 years 10 months)

Lead end-to-end paid social strategy and execution for Microsoft across UK and Europe, managing a monthly media budget of £600,000 across Meta, LinkedIn, Snapchat, and Pinterest. Drive continuous performance improvement through data-driven optimization, A/B testing, audience strategy, and creative performance analysis.