Yamkela Sonqishe
@yamkelasonqishe
Digital marketing specialist driving growth through data-driven social strategies.
What I'm looking for
I am a digital marketing specialist with 2+ years of hands-on experience in social media marketing, content creation, email marketing, and campaign optimization. I prioritize data-driven decision making to increase engagement, conversions, and brand growth.
At BridgeCor LLC I led social media strategies that increased engagement by 60% and drove 40% brand growth, producing high-quality visuals using Canva and Adobe Creative Suite. I also analyzed metrics to refine tactics and boost conversion rates.
As an Email Marketing Intern I developed and automated targeted campaigns that raised open rates by 35% and improved click-through rates through A/B testing and list segmentation. I write high-converting email copy that increased customer retention by 25%.
I launched and optimized Facebook Ads campaigns achieving a 3X ROI and designed lead-generation funnels that increased conversions by 40%. I am passionate about leveraging analytics and continuous learning to maximize ROI and scale digital presence.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Bridgecor LLC
Jul 2022 - Jul 2024 (2 years)
Led social media marketing strategies that increased engagement by 60% and drove 40% brand growth through multi-channel campaigns and data-driven optimization.
Email Marketing Intern
Ethical Devs
Jan 2022 - Jun 2022 (5 months)
Developed and automated targeted email campaigns that increased open rates by 35% and boosted click-through rates by 20% through segmentation and A/B testing.
Facebook Ads Specialist
Landsdowne Property Group
Jan 2021 - Nov 2021 (10 months)
Launched and optimized Facebook Ads campaigns achieving a 3x return on ad spend, increased engagement rates by 25%, and improved conversion efficiency through budget and targeting adjustments.
Education
Degrees, certifications, and relevant coursework
Certification, Digital Advertising
2021 - 2021
Earned the Google Ads Measurement Certification in 2021.
CertiProf
Professional Certificate, Digital Marketing
2021 - 2021
Obtained the CertiProf Digital Marketing Professional Certificate in 2021.
Parktown High School for Girls
Matric Certificate, General Secondary Education
Completed Matric (Grade 12) at Parktown High School for Girls.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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