Sofia Willhauk

Responsible for building the Partner Management unit and developing strategic research and network partnerships. Designed and managed the partner ecosystem with a focus on long-term collaborations in applied AI.

Participated in the EXIST female founders program, supporting founders with initial marketing strategy. Developed and implemented marketing strategies targeting key industries.

Managed client portfolios, identified growth opportunities, and delivered tailored solutions that align with business goals, including upselling, strategically expanding business relationships and increasing revenue. Coordinated cross-functional teams to deliver seamless service and ensure client success.

Demonstrated expertise in organizational development and strategic project coordination within procurement operations. Led long-term contract negotiations with suppliers, international departments, customers, and Schwarz companies. Conducted in-depth analysis of procurement-related challenges and risks to drive informed decision-making.

Coordinated and executed sales and marketing strategies to drive brand awareness and sales growth across key markets. Collaborated with cross-functional teams to develop and implement targeted campaigns, aligning with regional objectives and customer needs.

Organized and coordinated events across the DACH region, including golf, racetrack, and press events. Supported logistics, data analysis, and customer engagement initiatives for Porsche’s internal projects and product launches.

Completed a Master of Science in Business Psychology. This program focused on the application of psychological principles within business contexts.

Obtained a Bachelor of Science in International Business. The curriculum provided a comprehensive understanding of global business practices and economic principles.