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Michelle ZiobroMZ
Open to opportunities

Michelle Ziobro

@michelleziobro

I lead smart-home configurators and B2B platform tools for digital marketing.

Germany
Message

I lead Gira Home Assistant, a smart home configurator, and oversee B2B tools including the Design Configurator, Gira Marking Tool, and Gira AppShop.

Previously, I managed marketing for Nextview Consulting in Germany and Switzerland, organizing Salesforce events, maintaining websites, and creating press releases and customer cases. I also built employer brands, recruited within the Salesforce ecosystem, and improved company culture in fast-growing IT and public-sector environments.

My background combines project coordination, communication, change management, employer branding, recruiting, marketing, and event management across Gira, Nextview Consulting, THW, Daimler, Fraunhofer IPT, and Bayer.

Experience

Work history, roles, and key accomplishments

Gira Giersiepen GmbH & Co KG logoGK
Current

Project Manager Configuration & Platform Tools - B2B Digital Marketing

Sep 2023 - Present (2 years 11 months)

- Project Lead of Gira Home Assistant: https://www.gira.de/home-assistant
- Gira Home Assistant is a smart home configurator
- Responsible for all B2B tools and configurators: Design configurator, Gira marking tool, Gira AppShop

Gira Giersiepen GmbH & Co KG logoGK
Current

Project Manager Configuration & Platform Tools

Gira Giersiepen GmbH & Co KG

Sep 2023 - Present (2 years 11 months)

Project Lead of Gira Home Assistant, a smart home configurator. Responsible for all B2B tools and configurators including Design configurator, Gira marking tool, and Gira AppShop.

Nextview Consulting logoNC

Marketing Manager Germany

Jan 2023 - Aug 2023 (7 months)

- Organization of Salesforce events for Germany and Switzerland
- Organization of internal events
- Composing press releases
- Composing customer cases
- Maintancace and communication on the german and swiss website

Nextview Consulting logoNC

Recruitment & Employer Branding Marketeer

Apr 2022 - Jan 2023 (9 months)

- responsible for internal and external employer brand
- building the brand in a fast growing IT company with focus on Design Thinking
- networking and recruiting within Salesforce ecosystem
- improving our company's culture
- social media expert
- organizing career fairs

Bundesanstalt Technisches Hilfswerk logoBH

Specialist Personalmarketing/Employer Branding

May 2021 - Apr 2022 (11 months)

- establishing a brand around THW
- establishing a strategic plan how to create brand awareness around THW within Germany
- improvement of career website to strengthen customer experience
- social media and employer brand expert
- career fairs

Bundesanstalt Technisches Hilfswerk logoBH

HR-Manager

Oct 2019 - Jul 2021 (1 year 9 months)

- Recruitment expert within public sector
- Worked directly with Partners, Directors and Hiring Managers to manage the full-cycle recruiting process
- candidate interviews and assessments
- strategic developent of candidate experience and recruiting processes

Daimler AG logoDA

Masters Student

Oct 2018 - Mar 2019 (5 months)

Communication, Change Management, Events, Workshops, Management Assistance

Daimler AG logoDA

Management Intern

Apr 2018 - Sep 2018 (5 months)

Projektkoordination der Centerleitung, Produktleistungszentrum Getriebe, Communication, Change Management, Management Assistance

Bayer logoBA

Intern

Oct 2015 - Mar 2016 (5 months)

Offboarding Management & Support Services

Education

Degrees, certifications, and relevant coursework

UD

University of Applied Sciences and Arts Dortmund

Bachelor of Science - BS, Wirtschaftsinformatik

2020 - 2023

Bachlor Thesis: Advantages and Disadvantages of using Artificial Intelligence in Digital Marketing - A Recommendation for Action (Grade: 1,3)

RU

RWTH Aachen University

Master of Science - MS, Corporate Development and Strategy

2016 - 2019

Master Thesis: Internal Communication during Change Processes – The Development of a Communication Strategy for an Automobile Company (Grade: 1,7)

RWTH Aachen University logoRU

RWTH Aachen University

Master of Science, Corporate Development and Strategy

2016 - 2019

Grade: 1.7

Master of Science in Corporate Development and Strategy. Thesis on internal communication during change processes, graded 1.7.

SE

SGH Warsaw School of Economics

Master of Science - MS, Betriebswirtschaftslehre

2017 - 2018

Erasmus Exchange Programm Abroad

RU

RWTH Aachen University

Bachelor of Science - BS, Betriebswirtschaftslehre

2013 - 2016

Bachelor Thesis: Worksite Health Promotion in Germany - Basic Conditions, Empirical Results and Analysis of current Activities (Grade 1,7)

Tech stack

Software and tools used professionally

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