I am looking for a senior growth, performance marketing or user acquisition role at a fintech, crypto, gaming or other digital product company. I bring 10+ years scaling paid acquisition, affiliates, CRM and martech, including a $180K monthly budget at Freedx. I am based in Dubai, open to remote roles worldwide, and available immediately.

Meher Agarwal
@meheragarwal
Growth marketing manager at Freedx who scaled monthly installs from 10k to 25k and cut blended CPA by 38%.
What I'm looking for
At Freedx.com, I led paid acquisition across Nigeria, Mexico, LATAM, and CIS, managing a $180K monthly budget. I scaled monthly installs from 10k to 25k and reduced blended CPA by 38%.
I built Freedx Intelligence, a Node.js/Express marketing BI dashboard connecting AppsFlyer, GA4, and CleverTap. I also improved match rates by 70% and cut manual reporting time by 72 hours per week.
Previously, at CIFDAQ, I led paid acquisition and retention, contributing to a 15% increase in ROI across paid channels. At CoinDCX, I owned user growth plans and achieved 100% growth within six months of taking over the function.
Experience
Work history, roles, and key accomplishments
Led global paid performance marketing across multiple markets, managing a $180K monthly budget and scaling installs from 10k to 25k while reducing blended CPA by 38%. Architected marketing BI infrastructure and ensured compliance with crypto advertising restrictions.
Senior Growth Director
CIFDAQ
Jun 2023 - Sep 2025 (2 years 3 months)
Led performance marketing and retention across Meta, Google, and affiliate channels, delivering a 15% increase in ROI. Drove organic growth through SEO and ASO, and built acquisition communities across multiple regions.
Owned user growth plans for a 24M+ user base, achieving 100% growth within 6 months. Scaled acquisition across multiple channels and led affiliate, partnerships, and OEM programs with major smartphone brands.
Digital Marketing Manager
Reliance Capital & Nippon Life Insurance
Oct 2019 - Nov 2021 (2 years 1 month)
Program managed WhatsApp for Business across all 7 lines of business, owning adoption and go-to-market strategy. Enforced spend governance and built an insights dashboard that increased sales cost savings by 30%.
Digital Marketing Campaign Manager
Games24x7
Jul 2017 - Jul 2019 (2 years)
Optimized lead generation across Facebook, Google, AdMaven, and DBM, lifting affiliate channel ROI by 40% through A/B testing. Built custom dashboards on Branch, AppsFlyer, Google Analytics, and Tableau, managing publishers generating $300K in monthly revenue.
Managed digital campaigns and channel reporting for consumer antivirus products in India.
Education
Degrees, certifications, and relevant coursework
Certification, Google Analytics
Completed certifications in Advanced Google Analytics and Advanced Google Tag Manager in 2026.
Growth School
Certification, Performance Marketing
Completed an Advanced Performance Marketing certification in 2024.
Welingkar Institute of Management
PGDM, Marketing
Pursued a PGDM in Marketing, graduating in 2022.
University of Virginia
Certification, Marketing Analytics
Completed a certification in Marketing Analytics in 2018.
Thakur College
BCom, Financial Markets
Completed a Bachelor of Commerce with a focus on Financial Markets in 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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