Sofia Lazaro

Owned end-to-end product lifecycle at a startup, delivering 5+ XR projects across 3 Federal agencies. Led commercial adaptation of two products, achieving 100+ Quest app downloads in 45 days with no paid marketing.

Scaled cross-functional feature intake processes, managing 100+ ideas into 30 themed feature sets. Accountable for $10M+ annual capital investment for HD Home division.

Created a new organizational team of 3 managers and 15 analysts to partner with merchandising. Led engagement with senior directors to pilot internal intake process for development requests.

Managed a team of 5 product managers, overseeing $10M capital spend on online and store configurable product development. Collaborated with design and engineering to ensure consistency.

Managed 2 associate product managers and served as product manager for mobile, app, and web software products. Led development of online custom countertop configurator, increasing measurement appointment booking by 10%.

Supported senior product manager, writing user stories and prioritizing tickets. Achieved PSPO 1 Scrum certification and led go-to-market project for customizable door locks, achieving sales benchmarks.

Led a team of 14 agents, improving employee engagement from lowest to highest tier. Executed process optimization, increasing team capacity by 20% and reducing headcount by 30% without sacrificing quality.

Assisted customers with product inquiries and order management, maintaining top 20% quality and volume scores. Participated in pilot programs for new customer service policies.

Bachelor of Science in International Affairs and Modern Languages from Georgia Institute of Technology, graduated in 2013.