Sofia Brochado

Build and implement long-term plans for product assortment, pricing and promotions. Negotiate with suppliers and monitor KPIs including sales, margin, and stock levels.

Supported commercial teams in assortment selection across all Pingo Doce stores, improving portfolio based on data and consumer trends. Studied competitors, trends, and customer behavior to anticipate demand.

Responsible for creation of national planograms across various categories and development of business optimization projects.

Controlled annual budget of the central marketing department, followed up on sponsored events, and developed national fresh campaigns.

Maintained business information systems and acted as a bridge between central departments and stores.

Oversaw in-store implementation of national campaigns, trained store employees in merchandising, and supervised store renovations and openings.

Integrated the 2009 Management Trainees class, acquiring knowledge in various company areas in a technical and practical context.

Bachelor Degree in Human Nutrition and Food Quality from Escola Superior Agrária de Santarém, completed in 2009.

Completed the first year of Veterinary Medicine at Escola Universitária Vasco da Gama.

Participated in the High Negotiations Program – Peace Studies and Conflict Resolution.