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Sofia Alves

@sofiaalves1

Event & Engagement Specialist at Automaise who ran 20 events in 16 months, with larger events typically bringing in 60+ qualified leads.

Portugal

Message

At Automaise, I plan and run events that grow brand visibility and community. In 16 months, I ran 20 owned and industry events; larger events typically bring in 60+ qualified leads each.

I align the events calendar with sales and lead-generation goals, and own event budgets, logistics, and vendor relationships. After each event, I use analysis and feedback surveys to decide what to repeat, scale, or drop.

Before Automaise, I was Business Development Manager at Critical Manufacturing, where I led and coached a team of four BDRs. I built outreach strategies with marketing and sales, ran product demos for prospects in international markets, and launched event follow-up campaigns.

My earlier work spans customer success and digital marketing. At SWORD Health, I supported patients and clients and shared customer insights with the product team; at IMPETUS and NÜWA Store, I worked across content, social media, email, e-commerce, and influencer marketing.

Experience

Work history, roles, and key accomplishments

Current

Events & Engagement Specialist

Current

Automaise

Jun 2025 - Present (1 year 4 months)

Planned and ran 20 events in 16 months, from Automaise-hosted events to industry conferences and trade fairs, to grow brand visibility and community. Aligned the events calendar with sales, choosing events and formats by lead-generation goals; larger events typically bring in 60+ qualified leads each.

Event Planning Budget Management Vendor Management Lead Generation Sales Alignment Post Event Analysis Survey

Business Development Manager

Critical Manufacturing

Sep 2022 - Jun 2025 (2 years 9 months)

Led and coached a team of 4 BDRs towards team targets. Built outbound and inbound outreach strategies with marketing and sales to book meetings and create opportunities, and ran product demos for prospects in international markets.

Team Leadership Coaching Outbound Marketing Inbound Marketing Product Demonstrations Outreach Strategy Event And Webinar Follow Ups

Customer Specialist

SWORD Health

Nov 2021 - Aug 2022 (9 months)

Supported patients and clients across the care journey with a consistent, high-quality service. Fed customer insights back to the product team, contributing to user-experience improvements, and identified and resolved recurring pain points to support retention.

Customer Support Customer Insights Product Feedback Retention Problem Solving

Digital Marketing & Communication Specialist

IMPETUS

Mar 2021 - Nov 2021 (8 months)

Managed social media channels, growing engagement through planned content and campaigns. Produced and optimised content for email, website and e-commerce, and launched the brand's influencer marketing initiatives.

Social Media Management Content Creation Email Marketing Ecommerce Influencer Marketing

Digital Marketing Manager

NÜWA Store

Jan 2020 - Mar 2021 (1 year 2 months)

Owned marketing strategy and content across social media, website, blog and email. Managed the e-commerce back office and online customer experience, and designed customer support processes for a personalised, consistent service.

Marketing Strategy Social Media Content Management Ecommerce Customer Experience Customer Support Processes