Open to opportunities

Sofia Almeida

@sofiaalmeida2

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I build consumer brands and product launches using marketing strategy, insights, and analytics.

Portugal

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What I'm looking for

I'm looking to apply marketing strategy, consumer insights, and data-driven analysis to business and commercial problems, leading product innovation, go-to-market initiatives, and cross-functional work.

I'm leading strategic positioning, marketing mix, and innovation at Sumol Compal, including the launch of Frize Botânicos, a non-alcoholic mocktail range created for consumers seeking alternatives to alcohol without compromising the social experience.

Previously, I led the launch of Delta Q RISE, developing its launch strategy, positioning, campaigns, and go-to-market plan for a new coffee system.

At Reckitt, I adapted global brand and portfolio strategy for DACH markets, built the business case for a spray-format stain remover in Germany, and secured a viable multi-market launch. At Ferrero, I adapted Kinder strategy and portfolios across North Africa and the Levant, supporting products and launches tailored to local consumer needs and climate conditions.

I'm combining nearly a decade of marketing experience with postgraduate training in Data Science & Business Analytics, applying data analysis, machine learning, statistics, and business analytics to commercial decisions.

Experience

Work history, roles, and key accomplishments

Current

Strategic Brand Manager

Current

Sumol Compal

Jul 2023 - Present (3 years 2 months)

Defines brand strategic positioning and marketing mix guidelines, leading innovation projects from consumer insights to product launch. Led the development and launch of Frize Botânicos, a non-alcoholic mocktail range.