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Tomás Feio

@tomsfeio

I build data-driven brand and channel strategies across FMCG and consumer health portfolios.

Portugal
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What I'm looking for

I'm looking to grow in brand, product, or channel marketing roles where I can use consumer insights, commercial data, and cross-functional execution to build portfolios and deliver measurable results.

At MEDINFAR, I manage brand, portfolio, and commercial execution across 30+ consumer health brands in respiratory, pain, gastroenterology, and dermatology.

I use forecasting, pricing, P&L management, CRM, and market-performance data to guide decisions. I launched the ClubeCuidar+ CRM program, reaching 1,000 users within six months, and supported Halibut® activation across pharma and retail accounts.

My experience also includes channel marketing, key account management, consumer insights, and campaign analysis at MEDINFAR and Viatris Portugal. I enjoy connecting brand strategy with customer execution and measurable commercial outcomes.

Experience

Work history, roles, and key accomplishments

ME

Brand Manager & Sales Specialist

Medinfar

Jan 2025 - Jul 2026 (1 year 6 months)

Managed product lifecycle and commercial execution for a portfolio of 30+ brands across Respiratory, Pain, Gastroenterology, and Dermatology. Launched CRM program ClubeCuidar+ reaching 1,000 users within 6 months and led ATL/BTL brand activation for Halibut®.

Education

Degrees, certifications, and relevant coursework

ISCTE Business School logoIS

ISCTE Business School

Master, International Management

2024 -

Pursuing a Master in International Management at ISCTE Business School, expected to complete in 2026.

IPAM Lisbon logoIL

IPAM Lisbon

Bachelor, Marketing Management

2019 - 2022

Activities and societies: Erasmus+ Program in WSB School of Banking (Poland)

Completed a Bachelor in Marketing Management at IPAM Lisbon, including an Erasmus+ program at WSB School of Banking in Poland.

Tech stack

Software and tools used professionally

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