Open to opportunities

Sofia Almeida

@sofiaalmeida

Message

I build content-led marketing campaigns that grow hospitality and lifestyle brands.

United Kingdom

Message

What I'm looking for

I'm looking to lead content-led, multi-channel marketing for hospitality, lifestyle, or consumer brands, combining creative direction, social strategy, partnerships, performance insights, and launch campaigns to drive engagement and revenue.

I've led content, social media, influencer marketing, paid social, CRM, and launch activity for hospitality and lifestyle brands including Hyatt Place, Hyatt House Leeds, Azotea Rooftop Bar & Restaurant, Hacien Tequila, and Yorkshire Dental Suite Group.

At Hyatt Leeds and Azotea, I helped shape the six-month pre-opening narrative, brand positioning, and digital launch campaign, while managing marketing calendars, paid media budgets, performance reporting, partnerships, events, and targeted CRM communications. I create social-first video, photography, and campaign visuals, combining creative direction with audience insights, ROI analysis, and commercial objectives.

I'm experienced in managing external agencies, videographers, influencers, premium brand partnerships, and community engagement, and I use marketing technology and AI tools to improve content workflows and campaign efficiency.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Executive

Current

Yorkshire Dental Suite Group

Jul 2026 - Present (2 months)

Managed social media across Yorkshire Dental Suite and Smile White, developing content and strategies while maintaining consistent brand standards. Led creative direction, content production, influencer partnerships, and community engagement.