Open to opportunities

Snigdha Gupta

@snigdhagupta1

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Customer-focused Assistant General Manager driving CRM, logistics, and ATM operations.

India

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What I'm looking for

I seek senior roles focused on CRM, large-scale ATM/logistics operations or key account leadership in customer-first, process-driven organizations that value cross-functional impact and growth.

I am an Assistant General Manager with 14+ years at Writer Business Services and over 16 years of industry experience, focused on Customer Relationship Management, client servicing, business analytics, logistics, cash and risk management across banking, NBFC, retail and logistics sectors. I have led end-to-end CRM and ATM businesses for major banks, developed a nationwide ATM network, and delivered large-scale projects such as ICICI Bank BOT for 1500 ATMs and Canara Bank TOM for 1800 ATMs.

My strengths include strategic client acquisition, portfolio and tender management, operational leadership in escalation and response, and continuous process improvement to enhance customer experience and NPS. I pursue professional development in digital marketing and leadership, and bring a collaborative, customer-first ethos to complex, pan-India operations.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager

Current

Writer Business Services Pvt Ltd

Jun 2011 - Present (14 years 9 months)

Lead Customer Relations and CRM operations for ICICI Bank CAM business across India, overseeing ATM and payments portfolio and driving business intelligence to improve OPEX/CAPEX efficiency; developed a nationwide network of 4,500+ ATMs and managed logistics, cash and risk for 23,000+ ATMs and 18,600+ retail points.

Customer Relationship Management Key Account Management Business Analysis Operations Management Vendor Management Risk & Compliance Strategic Tendering

Senior Executive - Corporate Relation

NK Realtors Pvt Ltd

Jun 2010 - May 2011 (11 months)

Managed end-to-end corporate customer relationships and lead-to-order conversion for real estate projects in East India, coordinating site management, lead systems and marketing to drive bookings and referrals.

Customer Acquisition Lead Management Project Coordination Sales Support CRM Marketing Strategy

Marketing Executive

Resshi (A-One) Exports Pvt. Ltd.

Jul 2009 - May 2010 (10 months)

Handled export documentation, pricing and sales support, coordinating production and finance to execute export orders and managing corporate buyer relationships to grow export business.

Sales Support Client Servicing International Business