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Sneha Sethia

@snehasethia

Growth marketer at early-stage startups who rebuilt a Google Ads account and cut a client’s cost per lead by 60% in five weeks.

United States

Message

At early-stage startups, I run Google and Meta Ads for D2C brands. I rebuilt one client’s Google Ads account, lowering cost per lead by 60% in five weeks.

At Sysdig, I owned a $12M global paid media program and delivered 110% ROMI in FY2025. I restructured paid search to cut cost per opportunity by 45% and built dashboards that executive leadership used for budget decisions.

At Revel Systems, I launched review-site advertising, sourcing $1.5M in pipeline in its first year, and built an SEO strategy that grew organic traffic 70% year over year. I’ve also worked across paid media, marketing automation, experimentation, and AI-assisted testing and reporting.

Experience

Work history, roles, and key accomplishments

Current

Fractional Growth Marketing Manager

Current

Early-Stage Startups

Jul 2026 - Present (3 months)

Run Google and Meta Ads for early-stage D2C brands; rebuilt one client's Google Ads account, lowering cost per lead (CPL) by 60% in 5 weeks.

Google Ads Meta Ads D2C Marketing CPL (Cost Per Lead)

Sr. Growth Marketing Manager

Sysdig

Aug 2022 - Jun 2026 (3 years 10 months)

Owned global paid media strategy across paid search, paid social, programmatic, native, ABM, and third-party publishers, delivering 110% ROMI in FY2025. Managed a $12M paid media budget and led a quarterly experimentation roadmap using AI.

Paid Search Paid Social Programmatic ABM Google Ads LinkedIn Ads Meta Ads Jasper ChatGpt Claude AI Data Analysis Report Automation Dashboarding Pipeline Growth GTM Strategy

Sr. Digital Marketing Manager

Revel Systems

Apr 2018 - Jul 2022 (4 years 3 months)

Managed a $10M annual paid media budget across paid search, paid social, and third-party publishers, owning paid pipeline for the SDR team. Launched review-site advertising as a new paid channel, sourcing $1.5M in pipeline in its first year and driving 125% YoY pipeline growth.

Paid Search Paid Social SEO Google Ads Bing Ads YouTube Marketo Salesforce A B Testing Landing Page Optimization Agency Management Pipeline Growth

Digital Marketing Manager

Extranomical

May 2015 - Mar 2018 (2 years 10 months)

Managed $1M in paid search across Google, Bing, and YouTube, plus HubSpot lifecycle email with automated workflows and segmentation. Ran A/B testing across landing pages, ad copy, and email to improve conversion rates and lead quality.

Paid Search Google Ads Bing Ads YouTube HubSpot Email Marketing A B Testing Conversion Rate Optimization Website Redesign

Marketing Associate

Shen Wei

Oct 2014 - May 2015 (7 months)

Managed end-to-end trade show planning, organization, and logistics to ensure successful event execution. Monitored social media channels to foster a positive online presence and increase user engagement.

Trade Show Planning Event Management Social Media Management