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Sneha Parmekar

@snehaparmekar

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I build brand trust through social media, online reputation management, content, and SEO.

India

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What I'm looking for

I'm looking to build brand trust, audience engagement, and effective content and ORM strategies through social listening, user insights, and cross-functional collaboration.

I've built brand trust and audience engagement across JioSaavn, Sony Pictures Network platforms, and digital brands through social media, online reputation management, content, and SEO.

At JioSaavn, I improved Android app ratings by 15% through a goal-oriented feedback model and co-developed social campaigns that increased engagement by 20%. I also managed reputation and response communications through the Saavn-to-JioSaavn migration.

I've handled high-pressure crisis situations including demonetization, brand mergers, IPL matches, and War Room events. I developed an ORM system from scratch, including keyword tracking, channel integration, audits, quality reporting, and response templates, while reducing backlog by 50% in one month.

I bring 11+ years of experience using audience insights, social listening, content workflows, and performance reporting to strengthen brand voice and improve user experiences.

Experience

Work history, roles, and key accomplishments

Audience Experience

Jiosaavn Media

Jan 2019 - Nov 2023 (4 years 10 months)

Enhanced Android app rating by 15% through implementing a goal-oriented feedback model using Google Play Console and user analytics. Coordinated online reputation and response management during Saavn to JioSaavn migration, ensuring seamless brand continuity and user engagement.

Google Play Developer Console User Analytics CMS Hootsuite Email Jira Confluence Asana Miro Slack Google Analytics Excel Sprout Social CRM Social Media ORM

Business Executive

Quasar Media

Mar 2017 - Jul 2018 (1 year 4 months)

Spearheaded ORM and social media campaigns across Sony Pictures Network platforms including Twitter and Facebook, boosting audience engagement by 30% during key events like Holi using advanced social listening tools. Formulated client management strategies using CRM tools and cross-channel collaboration.

ORM Social Media Social Listening CRM CMS Event Management

Senior Social Media Executive

Germin8 Solutions

Jul 2014 - Mar 2017 (2 years 8 months)

Directed customer service and response management on social media channels using Hootsuite, ensuring timely engagement and enhancing brand interaction across platforms. Monitored social media conversations leveraging Sprout Social and coordinated with cross-functional teams to deliver accurate, consistent solutions.

Hootsuite Sprout Social Brandwatch Tableau Google Analytics Excel Trello Social Media ORM

Sr. Online Insurance Officer

Anand Rathi Stockbrokers Ltd

Jan 2013 - Jan 2014 (1 year)

Optimized website content and design using SEO principles and Google Analytics, enhancing user experience and engagement across digital platforms. Collaborated with financial research team leveraging Excel and Jira to update daily stock market calls and reports.

SEO Google Analytics Excel Jira Selenium Ahrefs

Content Writer

Babyoye

May 2012 - Sep 2012 (4 months)

Crafted engaging product descriptions for baby items using SEO techniques and content management tools, enhancing online visibility and customer engagement. Managed diverse content for apparel and non-apparel categories using CMS, ensuring consistent brand voice and optimized user experience.

SEO Content Management CMS Keyword Optimization

Senior Content Writer

Danu Infotech

Mar 2010 - Feb 2012 (1 year 11 months)

Produced SEO-optimized blogs and articles across education, health, finance, and IT sectors using keyword research and content management tools to boost organic traffic. Directed content team applying SEO best practices, proofreading and editing deliverables to ensure quality and keyword optimization consistency.

SEO Keyword Research Content Management Google Analytics CMS On Page SEO