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Sejal Chaurasia

@sejalchaurasia

Social Media Executive & ORM Lead at UniPin, growing its Instagram audience to 210K+ followers and YouTube to 107K+ subscribers.

India

Message

At UniPin, I lead social media strategy and content execution across India and MENA for gaming titles including BGMI, PUBG Mobile, VALORANT, Roblox, EAFC, Fortnite, and Free Fire MAX. Campaign content generated 4M–10M+ organic Instagram views, and the brand’s digital presence grew to 210K+ Instagram followers and 107K+ YouTube subscribers.

I also manage influencer and KOL campaigns, delivering 25M+ campaign impressions, and lead community management and ORM. Proactive engagement and real-time issue resolution reduced negative sentiment by 30%.

Previously, at GROUP M - MSIX, I managed social media accounts and digital campaigns for brands including Dr. Reddy’s, Veeba, and KRBL. My work included influencer campaigns, social listening, and ORM, while creative storytelling and content strategy enhanced monthly brand engagement by 20–40%.

Experience

Work history, roles, and key accomplishments

Current

Social Media Executive & ORM Lead

Current

UniPin

May 2024 - Present (2 years 5 months)

Led social media strategy and content execution across India and MENA for gaming titles including BGMI, PUBG Mobile, VALORANT, and more. Managed influencer campaigns, community management, and ORM, growing digital presence to 210K+ Instagram followers and 107K+ YouTube subscribers.

Social Media Management Content Strategy Influencer Marketing ORM Community Engagement Analytics Meta Ads Google Ads

Social Media Executive

GroupM - MSIX

Apr 2022 - Apr 2024 (2 years)

Managed social media accounts and digital campaigns for brands including VKC Nuts, KRBL Basmati Rice, Dr. Reddy’s, Emami, and Veeba. Enhanced monthly brand engagement by 20–40% through creative storytelling and consistent content strategy.

Social Media Management Content Strategy Influencer Marketing Social Listening ORM Campaign Execution

Social Media Executive

Tittar Lodge Production

Aug 2018 - Nov 2018 (3 months)

Led the 'Festivelle BossLady' campaign, driving follower growth of 5K+ across social platforms. Managed brand ambassadors, content scheduling, and live event coverage to enhance engagement and brand visibility.

Social Media Management Content Strategy Influencer Marketing Campaign Execution Event Coverage

ORM Executive

WAT Consult - Tata Motors

Mar 2018 - Jun 2018 (3 months)

Managed and monitored 9 social media profiles, ensuring timely resolution of customer queries with 100% response rate. Prepared daily ORM reports and conducted sentiment analysis to provide actionable insights.

ORM Social Media Management Sentiment Analysis Customer Engagement Reporting

Business Development Manager

Swift Itech Pvt. Ltd.

Aug 2014 - Jun 2015 (10 months)

Built and managed client relationships, negotiated deals, and supported revenue generation. Executed social media promotions and assisted in early-stage digital marketing activities to increase brand visibility.

Business Development Customer Relationship Management Negotiation Social Media Marketing SEO