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sameera kshirsagar

@sameerakshirsagar

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Social media and digital strategy leader at Mahindra Group who scaled social listening from 5 to 12+ businesses.

India

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At Mahindra Group, I manage leadership social media, integrated campaigns and creative agency partnerships in coordination with Internal Communications and PR. I also drove a single-source-of-truth social listening transformation, scaling it from 5 to 12+ businesses for cleaner, consistent reporting.

At MakeO (formerly toothsi–skinnsi), I built an in-house command centre and led a 14-member team across consumer engagement and digital experience in India and GCC. Through structured review and feedback programmes, I lifted Play Store and App Store ratings from 3.5 to 5.

Experience

Work history, roles, and key accomplishments

Current

Manager – Social Media & ORM

Current

Mahindra Group

Oct 2023 - Present (3 years)

Manages leadership social media, campaigns, and agency partnerships, and led a social listening transformation across 12+ businesses.

Social Media Strategy Content Strategy Campaign Management Agency Management Social Listening GA4 Meta Business Suite AI Content ORM Crisis Management Executive Dashboards

Manager – Digital Customer Experience

MakeO

Apr 2021 - Oct 2023 (2 years 6 months)

Owned consumer engagement and digital experience across India & GCC, leading a 14-member team and building an in-house command centre.

Social Listening Customer Experience Review Management Email Marketing SMS Marketing SEO SEM Google my business CMS Sentiment Analysis

Manager – Brand Reputation

Mirum India Agency

Sep 2019 - Apr 2021 (1 year 7 months)

Led a 24x7 team of 18 delivering reputation and listening operations for international and Indian brands, and produced insight reports with competitor analysis.

Reputation Management Social Listening Team Leadership Client Management Reporting Competitive Analysis Listening Tools

ORM Associate

Jet Airways

Dec 2015 - Jun 2019 (3 years 6 months)

Ran end-to-end online reputation management with a 24x7 team of 10, created SOPs, and delivered client reporting on social performance and competitor analysis.

Online Reputation Management Social Media SOPs Reporting Influencer Analysis Competitive Analysis Crisis Management