Open to opportunities

Smriti Arora

@smritiarora1

I build high-performing B2B brand and leadership content that drives measurable engagement.

At Avian WE, I lead digital strategy for B2B power and clean-energy brands including Sterlite Electric, Resonia, and Serentica, delivering 20K+ follower growth, 40L+ impressions, and 25K+ engagements. I also scale executive presence for HMH Tech India and Cognizant leadership, achieving 8x impression growth and a 5x engagement lift per post.

I've built content and SEO ecosystems across B2B technology, logistics, government campaigns, travel, healthcare, and podcasts. From #IndiaFightsCorona to the Cognizant New Delhi Marathon and Aero India 2025, I translate technical and on-ground stories into platform-first content for LinkedIn, Instagram, and X.

Experience

Work history, roles, and key accomplishments

Current

Manager - Digital Media

Current

Avian WE

Jan 2024 - Present (2 years 9 months)

Led digital strategy for B2B power and clean energy brands, delivering significant follower growth and impressions. Scaled executive presence for leadership, achieving high impression growth and engagement lift.

Social Media Management Content Strategy B2B Marketing Campaign Management Copywriting SEO Performance Marketing Client Communication Audience Targeting Consumer Insights

Assistant Manager - Social Media

ARM Worldwide

Jan 2024 - Dec 2024 (11 months)

Led B2B logistics brand campaigns, improving engagement through content repositioning. Built leadership and employer branding content, delivering high engagement and impressions.

Social Media Management Content Strategy B2B Marketing Campaign Management Copywriting SEO Performance Marketing Client Communication Audience Targeting Consumer Insights

Content Specialist

Minorilabs

Jan 2023 - Dec 2024 (1 year 11 months)

Built SEO-led content ecosystem for US-based B2B tech clients, driving growth in organic visibility and inbound traffic. Improved keyword rankings through structured research and executed multi-platform distribution.

SEO Content Strategy Keyword Research Ahrefs Content Distribution B2B Marketing

Digital Media Assistant and Content Writer

Conquest Infomedia Pvt. Ltd.

Jan 2020 - Dec 2023 (3 years 11 months)

Produced SEO articles for Thrillophilia, contributing to organic traffic growth. Managed YouTube and LinkedIn for UK-based podcasts, growing subscriber base, and executed SEO strategy for a dental studio.

SEO Content Writing Social Media Management YouTube Management Keyword Research

Junior Account Executive - Digital Media

Avian WE

Jan 2019 - Dec 2020 (1 year 11 months)

Managed social media for national government campaigns, delivering real-time communications and high engagement. Executed high-volume content across policy, leadership, and innovation programs.

Social Media Management Content Creation Campaign Management Government Communications Engagement Strategy