SJ Manalo

I've built Sisig Paradise from a manual food stall into an automated restaurant supported by operational SOPs, inventory systems, cash controls, and staff accountability frameworks.

I design Daily Sales Report and cash-flow protocols that track revenue, unit economics, and profitability, while streamlining supplier procurement to prevent stockouts and reduce food waste. I also direct brand identity, menus, promotional materials, and product photography that support customer retention.

Across freelance and corporate activations, I've partnered with commercial brands on live campaigns, trade marketing, and promotional roadshows. I develop conversion-focused activation flows, coordinate with brand directors and agencies, and keep projects aligned to timelines.

As a TikTok creator partner, I've grown pet, lifestyle, and travel content to over 500,000 organic followers through audience analytics, high-frequency video production, and end-to-end content execution.