Open to opportunities

Ed Pires

@edpires

Message

I build distinctive brands, creative systems, and AI governance frameworks.

United States

Message

What I'm looking for

I'm looking to lead multidisciplinary brand and creative work where strategy, hands-on craft, and AI governance can create distinctive, scalable systems without sacrificing human judgment.

I've helped build Fastlane from a three-person startup into a 50+ person branding and marketing agency, leading creative work for B2B, B2C, and growth-stage organizations. My work has included brands such as BASF, Popular Science, Rolling Stone, Max Mara, and Dolce & Gabbana.

I translate business strategy into visual identity systems, campaigns, digital experiences, packaging, and brand standards. I also architected Fastlane's AI Brand Governance practice, creating guardrails and review processes that preserve human judgment, differentiation, and consistency in AI-enabled workflows.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Fastlane

Jan 2006 - Present (20 years 8 months)

Led brand strategy, creative direction, and visual stewardship for a multidisciplinary branding and marketing firm, growing from a 3-person startup to a 50+ person agency. Architected the AI Brand Governance practice and presented creative strategy to clients and senior stakeholders.