Open to opportunities

Siobhan Kelly

@siobhankelly

Growth Architect and marketing analytics professional optimizing lead generation, KPIs, and team performance with data-driven coaching.

Spain

Message

What I'm looking for

I’m looking for a fast-paced, collaborative environment where I can use data analytics and KPI ownership to drive growth—optimising lead generation, spotting trends, and mentoring teams through clear training and quality-focused coaching.

I’m a committed, results-driven marketing and growth professional known for strong analytical skills, excellent relationship-building, and a proactive, collaborative approach. In my current Growth Architect role (Teleperformance, Google Ads), I streamline and optimise lead-prospecting strategies to improve quality and efficiency.

I monitor and report weekly and quarterly KPIs to identify trends and improvement opportunities, then conduct quality assessments focused on performance optimisation and target achievement. I also prepare quarterly market analyses, research and analyse industry trends for strategic planning, and develop training materials to upskill the team.

Previously, as Coaching & Training Lead (Teleperformance, Google Ads), I prospected high-quality leads for internal New Business Sales teams, supporting eligibility checks and compliance with company policies. Earlier brand roles strengthened my execution foundation—creating brand plans and above-the-line campaigns, contributing to NPD, and supporting digital content, social media growth, and customer presentations.

Experience

Work history, roles, and key accomplishments

Current

Growth Architect

Current

Teleperformance

Jan 2025 - Present (1 year 4 months)

Streamlined and optimized lead-prospecting strategies for improved quality and efficiency. Monitored weekly and quarterly KPIs, conducted quality assessments, and prepared quarterly market analyses to support strategic planning.

KPIs Market Research Data Analytics Google Sheets Excel Strategic Planning

Coaching & Training Lead

Teleperformance

Sep 2022 - Jan 2025 (2 years 4 months)

Prospected and qualified high-quality leads for internal new business sales teams, completing eligibility checks using internal tools. Collaborated with sales programs to develop lead-sourcing strategies aligned with market seasonality and team objectives, while supporting new team members through knowledge-sharing.

Stakeholder Management Lead Qualification Eligibility Assessment Lead Sourcing Sales Support Communication

Assistant Brand Manager

Lily O'Brien's

Jul 2020 - Sep 2022 (2 years 2 months)

Supported the creation and execution of brand plans and above-the-line campaigns, contributing to NPD, packaging development, and artwork management. Monitored brand, market, and competitor performance using multiple data sources and supported digital content and social media growth.

Campaign Execution NPD Packaging Development Artwork Management Digital Content Social Media Growth

Brand Activation Executive

Primeline

Apr 2017 - Mar 2020 (2 years 11 months)

Executed brand activations for Coty Beauty, supporting campaign delivery and day-to-day coordination. Contributed to junior brand management efforts across creative and operational planning during the execution of marketing initiatives.

Brand Activation Marketing Operations Coordination

Junior Brand Manager

Basta Parsons

Jun 2015 - Apr 2017 (1 year 10 months)

Supported brand management activities, helping plan and execute marketing workstreams and contribute to campaign and operational planning. Worked closely with team members to support delivery of brand objectives.

Brand Management Marketing Planning Campaign Coordination Process Coordination Team Collaboration Marketing Execution

Education

Degrees, certifications, and relevant coursework

Dublin Institute of Technology

BSc (Management), Business & Management (Marketing)

2011 - 2015

Grade: Second-class honours, upper division (2:1)

Completed a BSc (mgmt) in Business & Management (Marketing) at Dublin Institute of Technology from 2011 to 2015, graduating with a second-class honours, upper division (2:1).